Advertising: A Huge Obstacle for the Cannabis Industry

More states are legalizing recreational and medical marijuana, and that means a new industry is emerging. Unfortunately for companies doing business in this industry, it has been difficult to spread the word.

Because cannabis is illegal under federal law, state governments and online advertising platforms are placing strict rules on how companies can market their products. From imagery and pricing information restrictions to television bans, it is nearly impossible for companies to disseminate their message directly to mainstream consumers.

We’re really the guinea pigs here in Denver walking on eggshells because we don’t want to get ourselves or our clients in trouble

Olivia Mannix, Co-founder of Cannabrand

Read Kathleen Burke’s “Want to buy some weed? Advertising marijuana is harder than you might think”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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