Altai Brands, with products in over 150 dispensaries in California, is known for its high-quality edibles as well as its distribution agreement with Foria and Dixie Brands. Elise McDonough, the author of the High Times Cannabis Cookbook and a ten-year veteran of the magazine, visited the company in September and shared some great observations about its operations and approach to business. Altai Brands is focused on courting new demographic groups and has created a line of low-THC products relative to the rest of the market in California.
With the accumulated capital, expertise, and manpower behind Altai, it will obviously be difficult for smaller companies to compete as the cannabis industry goes mainstream. New regulations on the horizon will push many mom-and-pop businesses out of the marketplace, leading to consolidation and less diversity in product offerings, as we have seen happen in Colorado. For those who remain, increased focus on customer service, ability to secure loans, scaling up production capacity and adapting to changing regulations will be paramount to success.
Read Elise McDonough’s “Altai Poised to Dominate the Legal California Edibles Industry”: http://www.hightimes.com/read/altai-poised-dominate-legal-california-edibles-industry
