Fire & Flower Announces Home Delivery in the Province of Ontario through the Hifyre Digital Retail Platform

TORONTO, April 15, 2020 /CNW/ – Fire & Flower Holdings Corp. (“FFHC”) (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc. (“Fire & Flower” or the “Company”), today announced that its stores in Ottawa and Kingston, Ontario will offer online ordering, payment and home delivery through the Spark Rapid Delivery service available through Spark Perks™.

Customers in Ontario are able to begin placing orders for online delivery starting Wednesday, April 15, 2020 with deliveries beginning on Thursday, April 16. Online delivery will be provided to customers in the core urban areas of Ottawa and Kingston. Delivery on orders over $50.00 will be provided free of charge to customers. Details on the free home delivery service is available on the Fire & Flower website at

The Government of Ontario announced an emergency order that was approved by the provincial cabinet on April 7, 2020 that allows cannabis retail stores to safely operate through online, curbside pickup and home delivery services for the duration of the emergency order on business closures in relation to COVID-19.

Fire & Flower is grateful for the opportunity to demonstrate how private retail can provide best-in-class home delivery services in a safe and responsible manner to cannabis consumers during the current public health crisis.

Trevor Fencott, Chief Executive Officer of Fire & Flower

Ensuring that residents of Ontario have access to safe, legal cannabis is key to eliminating the illegal, unregulated market and is a positive step in protecting public health. The Hifyre digital retail platform’s ability to rapidly adapt to changes in customer service is a key differentiator in maintaining continuity of business for Fire & Flower.

Customers are also able to shop at Fire & Flower in Ontario and Saskatchewan through curbside pickup offered within the Spark Fastlane™ service. Fire & Flower has already proven its successful deployment of curbside pickup and delivery services in the province of Saskatchewan and stands poised to offer these services in other provinces, as regulations permit.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform and Spark PerksTM program connect cannabis consumers with the latest cannabis products, and deliver cutting edge insights into evolving consumer behaviours. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns (directly or indirectly) cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

Original press release

Published by NCV Newswire
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