As the Executive Director of Harborside Health Center, the largest and most well-known medical cannabis dispensary in the world, as well as the co-founder of Steep Hill, The ArcView Group, and many other cannabis industry titans, Steve DeAngelo needs no introduction. He is a true pioneer of the cannabis legalization movement, and has worked as hard to educate the public about the health benefits of cannabis as anyone else. Recently, Shango Los had the honor of speaking with Steve on the day that his new book, The Cannabis Manifesto, was released.
The Cannabis Manifesto is both a call to action and a radical vision of humans’ relationship with this healing but controversial plant. In it, DeAngelo answers essential questions about the plant, using extensive research to fuel a thoughtful discussion about cannabis science and law, as well as its biological, mental, and spiritual effects on human beings. In this interview, Shango and Steve discuss the book, the various reasons why cannabis is wrongly viewed as a “sin industry” rather than a wellness product, and what advice Steve would give to ganjapreneurs who are looking to build a legal cannabis company.
My best advice to the legacy cannabis businesses is that you identify some really talented, high talented people from traditional business backgrounds and then you form an alliance where there’s an interchange of information and teaching where they can teach you more about modern business techniques and strategies and tools and resources and you can teach them about cannabis.
Steve DeAngelo, CEO of Harborside Health Center
Catch the interview or read the transcript of “Steve DeAngelo: The Cannabis Manifesto”: http://www.ganjapreneur.com/steve-deangelo-cannabis-manifesto/