EDMONTON, Oct. 28, 2019 /CNW/ – Fire & Flower Holdings Corp. (“FFHC” or “Fire & Flower”) and its wholly-owned subsidiary HifyreTM Inc. (“Hifyre”), today announced the successful launch of the Spark PerksTM cannabis members program across the Fire & Flower retail network.
Members of the Spark Perks program receive exclusive benefits including: Fastlane checkout, special deals, member-only events and exclusive content. Spark Perks is free to join and no cannabis purchase is required to join the program.
Since the program’s official launch on September 19, 2019, Spark Perks has grown to more than 38,000 members. Of those members, 33% have conducted a second transaction since the creation of the member profile. Initial results indicate that on average, Spark Perks members spend 43% more than non-members, per transaction, in the Fire & Flower retail network.
Since the launch of the Spark Perks program, Fire & Flower has seen an increase in customer engagement and basket size of members across our retail network.
Trevor Fencott, Chief Executive Officer of Fire & Flower
The launch of the Spark Perks member program demonstrates Fire & Flower’s continued commitment to be a leading data-driven, ‘retail 2.0’ company.
“Hifyre has been developing Spark Perks for more than six months and we are delighted to see positive initial results in the member program,” shared Matthew Hollingshead, President of Hifyre. “Hifyre continues to be at the forefront of digital cannabis retail. We focus on developing secure, data driven retail tools that connect customers with the brands and products they love.”
For more information about the Spark Perks program, visit http://fireandflower.com/spark/.
The Hifyre digital retail and analytics platform is a proprietary, data-driven system that supports Fire & Flower’s advanced operations and provides a competitive advantage in understanding consumer behaviours in the evolving cannabis market.
In July of 2018, Fire & Flower completed the acquisition of Hifyre, the digital product studio responsible for developing the industry-first regulated cannabis e-commerce platform for Mettrum Health Corp. (now Canopy’s Spectrum Cannabis).
Lead by digital industry veteran Matthew Hollingshead, Hifyre is composed of 18 digital product developers, strategists and data experts. Hifyre has worked in the legal cannabis industry for the last 6 years providing progressive custom digital solutions and services that create accelerated growth and operational savings. Hifyre’s products and consulting services have helped generate hundreds of millions of dollars in corporate value for its partners.
About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interests in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.
Through the strategic investment by Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.