Larry Linietsky Joins Parent Company of High Times As Chief Operating Officer
Veteran Media Executive to Lead Operations, Product, Technology & Licensing and Revenue Growth for Most Trusted Brand in Cannabis
January 25, 2016
NEW YORK–(BUSINESS WIRE)–Trans-High Corporation, owner of High Times, announces the appointment of Larry Linietsky as Chief Operating Officer for the most established and trusted brand in the explosive cannabis industry. Linietsky brings a proven track record for building innovative, consumer-facing businesses in digital media, entertainment and technology and will lead core functional teams at High Times.
Prior to joining High Times, Linietsky has held executive management roles at iHeartMedia (fka Clear Channel), Napster LLC, Universal Music Group and other digital media companies developing innovative programs driving broad consumer appeal and high ROI. While at iHeartMedia, via the iHeartRadio app which he launched, he delivered a top 20 iOS app of all time, a Number 1 iPad App, and over 70MM registered users across the platform. He also led several investments and strategic partnerships including placing over 2,000 radio stations into iHeartRadio and launching it on 45 digital platforms.
Linietsky has held GM and CFO roles inside progressive digital companies like Napster and Universal Music Group, where he constructed foundational licensing platforms, consumer products and business models that remain in place driving digital revenue and consumer reach for their brands.
“Larry is a venerable agent of change that intuitively sees around corners and designs strategies and supporting operative businesses to capitalize on what’s next. His collective skills in digital media and entertainment will enhance our festivals, events, licensing digital and mobile app business domestically and internationally. In addition Larry’s extensive music experience only adds to our commitment to upgrading the events as witnessed by our SoCal cup featuring the Roots, Wiz Khalifa, De La Soul and more. His passion and enthusiasm for driving innovation are unparalleled, I am more than proud to have him as a member of the executive management team.” said David Kohl, President and CEO of Trans-High Corporation.
With the majority of states legalizing cannabis for medical purposes and some also allowing adult use, High Times stands out as the most trusted provider of content, leadership and entrepreneurial innovation involving cannabis at exactly the right time.
Larry Linietsky, COO
I am excited about building on the strength of the High Times brand to create new technology, content, new businesses and world class events that will provide cannabis users and the expansive community now discovering the benefits of the diverse cannabis products available for adult and medicinal use.
About High Times
For more than 40 years, High Times —the iconic and authoritative media company in the cannabis business — has been educating the cannabis community by leading the fight for legalization and empowering entrepreneurs in this burgeoning industry. High Times’ content spans digital, social, video and print platforms as well as location-based events highlighted by the global Cannabis Cup franchise and the High Times Business Summit conference series.
For High Times
Lexi Georgiadis, 212-319-3451 ext. 643