iAnthus Introduces “Be.” National Retail Cannabis Brand

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iAnthus Unveils Rollout of National Retail Brand at Canaccord Genuity Cannabis Conference

NEW YORK and TORONTO, May 14, 2019 /PRNewswire/ – iAnthus Capital Holdings, Inc. (“iAnthus” or the “Company”) (CSE: IAN,OTCQX: ITHUF), which owns, operates, and partners with best-in-class regulated cannabis operations across the United States, is pleased to announce the unveiling of its national retail brand, “Be.” at Canaccord Genuity’s 3rd Annual Cannabis Conference.

Neil Calvesbert, iAnthus’ Chief Marketing Officer, said, “Be. was created to align with what we see as the need for a cannabis retail experience where consumers can simply “Be. You”. Be. is a place to empower self-expression and being a better version of yourself. Be. is a place where you will smile again”

We are excited to create an environment and experience where consumers are able to explore, learn and purchase cannabis. Our new Be. stores will build on the pioneering and award-winning retail experience of Beth’s ‘Health for Life’ stores in Arizona and Maryland and provide a welcoming environment where both the curious and the dedicated will feel comfortable; a place where a customer can Be. him or herself.

Hadley Ford, CEO of iAnthus

The Company plans to open its first Be. flagship store in Brooklyn in early 4Q 2019. Rebranding of existing stores will begin following the Brooklyn opening. Additional flagships stores are planned for Miami, Atlantic City, Las Vegas and Orlando.

A new investor presentation and link to the Be. unveiling video can be found under the Investor section of www.ianthus.com.

About iAnthus Capital Holdings, Inc.

iAnthus Capital Holdings, Inc. owns and operates best-in-class licensed cannabis cultivation, processing and dispensary facilities throughout the United States, providing investors diversified exposure to the U.S. regulated cannabis industry. Founded by entrepreneurs with decades of experience in operations, investment banking, corporate finance, law and health care services, iAnthus provides a unique combination of capital and hands-on operating and management expertise. iAnthus currently has operations in 11 states, and operates 21 dispensaries (AZ-4, MA-1, MD-3, FL-3, NY-2, CO-1, VT-1 and NM-6 where iAnthus has minority ownership). For more information, visit www.ianthus.com.

Original press release

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Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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