Cannaly, which helps cannabis brands connect with dispensaries and streamline their ordering process, has begun profiling some of its customers. It recently interviewed Kiva Confections Marketing Communications Manager Christie Strong, who discussed the company’s 2016 progress and outlook for the year ahead. She discussed the expansion of the product line, which included the CBD dark chocolate bars that took several years to develop and the sugar-free Petra mints. The company, which plans to introduce two new products this year, is preparing for a dramatic increase in demand following legalization n 2018 and is looking to expand into a larger manufacturing facility.
Kiva Confections has already expanded beyond California into Arizona and Nevada and is looking to enter several other states this year. The company welcomes the professionalization of the edibles segment and the competition that is heating up.
We welcome the competition because the more respectable players there are in the edibles space, the more our patients will find options for themselves in the category. Having a diverse range of respectful companies will boost the industry altogether, and bring it greater legitimacy.
Christie Strong, Marketing Communications Manager at Kiva Confections
Read Jeff Wickum’s “Future of Cannabis: Kiva Confections & Micro-Dosing”: https://blog.cannaly.co/future-of-cannabis-kiva-confections-micro-dosing-7cb4c4048733#.7tf74icfr
