Willie Nelson and Tuatara Capital, L.P. are pleased to announce their partnership to establish Willie’s Reserve, a premium cannabis lifestyle brand. Tuatara Capital will lead an investor group that is financing the development of American music legend Willie Nelson’s cannabis brand. Founded in 2014, Tuatara Capital is a specialized alternative investment manager focused on supporting high-growth companies in the legal cannabis industry.
Al Foreman, Partner and CIO at Tuatara Capital
Brands help consumers to navigate choices, and trusted brands offer a promise of quality and consistency. We believe in the role of these trusted brands in helping to shape the cannabis industry in the coming years and see the Willie’s Reserve brand, like its namesake, as being a vanguard in this exciting new industry.
Original press release: http://shockink.com/tuatara-capital-secures-lead-investor-position-in-willies-reserve/