California Startup Supports Craft Cannabis


CannaInsider’s Matthew Kind interviewed Michael Steinmetz of Flow Kana, a California company that sources cannabis grown outdoors via organic methods  in primarily northern California’s Emerald Triangle for delivery to customers in the Bay Area or sale in dispensaries in the Bay Area and Los Angeles. Steinmetz moved to California a few years ago after building a food distribution business in Venezuela.

Flow Kana’s goals are to provide its farmers with better prices and to connect them more directly with customers, creating a “farm-to-table” experience. The cannabis that Flow Kana sells is co-branded, which is reflected in the packaging, which includes the grower’s label. Steinmetz points to the boutique genetics leading to unique strains among its offerings, which come in a glass jar, priced typically at about $320 per ounce, increasingly available in dispensaries after being originally launched via delivery service exclusively. The current products are primarily flower, but Steinmetz, who already has some concentrates, expects Flow Kana to incorporate edibles and topicals over time.

Key Takeaways:
[1:29] – Michael’s background and how he got into the cannabis space
[3:52] – Michael talks about what life was life in Venezuela
[10:44] – What is Flow Kana
[14:13] – Michael talks about the response to Flow Kana
[16:16] – Flow Kana’s packaging
[20:12] – The characteristics of the growers
[23:02] – The cost of Flow Kana compared to medium grade flower
[25:30] – Michael talks about Flow Kana app and ordering experience
[28:28] – Popular Flower strains
[32:05] – Where Flow Kana is going in the next couple of years
[33:48] – The difficulties in starting a business like Flow Kana
[37:10] – Michael talks about how he pitches to dispensaries
[38:59] – Michael’s book and tool recommendations
[44:14] – Contact details for Flow Kana

Listen to the interview or read the transcript “The Whole Foods of Cannabis?”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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