Cannabis Software Provider Baker Extends Capital Raise to $11.75 Million

Leading Cannabis CRM Platform Baker Secures $8 Million in Series A Funding

“Salesforce of Cannabis” Continues Breakout Year Demonstrating Its Value to Clients and Ability to Scale Faster Than Anyone Else In the Space

DENVER, Dec. 14, 2017 /PRNewswire/ — Baker, the leading marketing automation platform for marijuana dispensaries and brands, today announced it secured $8 million in Series A funding, bringing its total amount of capital raised to $11.75 million, making it one of the most funded companies in the cannabis space.

Led by Poseidon Asset Management, a VC firm that specializes in cannabis, this round will help fuel Baker’s continued growth, particularly in Washington and California. Baker recently acquired Seattle-based Grassworks, the industry’s second largest CRM platform, and is increasing its presence there with a new office. The company also plans to open an office in Los Angeles in 2018 to support its expected growth in California, as that market adds adult use.

We’ve built the industry’s leading CRM product, and now we’re truly focused on providing a platform to allow Baker and our partners to offer best-of-breed solutions to our massive retail network. Our products help dispensaries make more money, which is why we’ve experienced such tremendous growth this year. This funding will allow us to continue to execute on our platform strategy, and help all of our clients grow their businesses — including those in California gearing up for adult use.

Joel Milton, CEO of Baker

The Denver-based software company has a unique data-driven approach that helps dispensaries leverage their brands to keep their customers happy and loyal, and increase revenue almost immediately. With its recent acquisition, Baker’s software is being used by more than 700 dispensaries in 16 states. This year alone, the company grew its staff from 18 to more than 50 full time employees, making Baker one of the largest tech companies in the industry.

Other investors to participate in Baker’s Series A include cannabis the VC firms Panther Opportunity Fund and Phyto Partners, as well as participation from other previous investors.

Baker has continued to grow at an impressive rate, and is breaking away from the pack in a big way. Unlike anyone else in the space, the team continues to cultivate and craft unique solutions for its customers and scale at a remarkable rate. I’m thrilled to be a part of a company that is truly transforming the industry.

Morgan Paxhia, Co-founder and Managing Director at Poseidon Asset Management

For more information about Baker, please visit

About Baker:

Baker is a Denver-based customer engagement and marketing automation platform for Cannabis dispensaries and brands. With their data-driven approach to turn anonymous visitors into repeat customers, Baker’s smart products include personalized messaging, loyalty, and online shopping. The industry-leading platform is described as the perfect recipe for a successful dispensary, with results to prove it: on average Baker clients see a 40% boost in average order size, and a 300% ROI in just six weeks. Founded in 2014, the company graduated from notable startup accelerator 500 Startups, and is already powering the Cannabis retail experience for more than 750 dispensaries and over 1.2M of their customers. Investors include Michael Lazerow, Base Ventures, XG Ventures, Poseidon Asset Management, Phyto Partners, The founders of Outside Lands, and others.

Original press release

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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