Charlotte's Web Holdings (TSX: CWEB) (OTCQX: CWBHF) - Investor Dashboard

➔  Charlotte's Web Holdings
TSX Ticker: CWEB
Market Focus: United States
Classification: Vertically Integrated
Country: United States
Employees: 306 at 12/31/20
Established: 2013
CEO: Deanie Elsner

Charlottes Web Holdings – Management Team

Adrienne Elsner- CEO and President

Adrienne “Deanie” Elsner has more than 25 years of experience in the consumer packaged goods space. Before taking on her leadership role at Charlotte’s Web in May 2019, Elsner was the President of Kellogg Company’s U.S. snacks division. She has also held various leadership roles at Kraft Foods Company, including Chief Marketing Officer and Executive Vice President.

Wes Booysen – CFO

Wes Booysen has years of leadership experience in finance, M&A and international expansion. He most recently worked at Molson Coors as CEO and Managing Director in Melbourne, Australia. In this role, he led significant growth in Asia Pacific and Africa. Prior to Molson Coors, Booysen spent 10 years at Deloitte, overseeing mergers and acquisitions, public offerings and SEC reporting.

David Panter – COO

David Panter has more than 20 years of experience in the global supply chain. He has worked with agricultural, pharmaceutical, medical device, cosmetic and consumer packaged goods companies. His most recent role was with Estée Lauder Company. As COO of Charlotte’s Web, he oversees the company’s 137,000-square-foot manufacturing and distribution facility.

Paul Lanham – Chief Information Officer and eCommerce Officer

Paul Lanham joined the company as CIO in July 2019. In this role, he leads Charlotte’s Web’s ecommerce business, IT, business analytics, and digital strategy. He has previously served as Chief Technology Officer for brands such as Crocs and Jones New York.

Tony True – Chief Customer Officer

In his current role, Tony True is responsible for leading the company’s sales straetgy, customer development, and retail execution. He has nearly three decades of experience in the CPG space. Tony has previously worked for companies including Kellogg, Pepsi, and McNeil Consumer Healthcare.

Jared Stanley – Chief Cultivation Officer

Jared Stanley is the Company’s Vice President of Cultivation Operations and has served as a Director of the Company since its inception in 2013. Jared graduated from Colorado State University with a degree in Applied Human Sciences with a concentration in Construction Management. Since 2014, Jared and his brothers have built the extensive cultivation operations of the Company with locations in three states. Mr. Stanley also plays an active role outside of the Company promoting its products and technologies at public events around the world. He also plays a significant role in the Company’s legislative activities at the state and federal level.

John Held – Chairman of the Board and Independent Director

Chairman of the Board John Held serves as the Executive Vice President, General Counsel and Secretary of Omega Protein Corporation. He has years of experience as a legal executive with experience in M&A and corporate governance. Mr. Held earned a BA in economics and international relations from Bucknell University and a JD from Cornell Law School.

Significant Insider Ownership

Deanie Elsner, CEO:
79K shares and 35K options

Russ Hammer, CFO:
27K shares and 36K options

Stanley Brothers in aggregate:
29.44 million shares (as-converted basis)

History and Development of the Company

Now based in Colorado, SBI’s (Stanley Brothers, Inc.) founders, the seven Stanley brothers, began their lives in Texas and Oklahoma before their family moved north to the mountains of Colorado. The brothers, Josh, Joel, Jesse, Jon, Jordan, Jared and J. Austin (the ‘‘Stanley brothers’’), have committed their professional careers to effectuating healthcare and environmental related societal change through research into plant-based medicines, responsible agricultural methods and conscientious business practices. Since 2008, the Stanley brothers have been engaged in research into the medicinal properties of all forms of Cannabis. Inspired by the powerful properties of cannabinoids they discovered in their research, the Stanley brothers founded SBI in December 2013.

CWB was initially formed under the CBCA on December 8, 2013 under the name Stanley Brothers Social Enterprises, LLC, and on June 19, 2015 changed its name to CWB Holdings, LLC. On December 30, 2015 it converted from a limited liability company to a corporation pursuant to Colorado law and changed its name to CWB Holdings, Inc. There was no material consideration paid to the Stanley brothers as founders of CWB other than their equity shares.

Between 2016 and 2017, the Stanley brothers made the decision to expand cultivation activities into Kentucky and Oregon to diversify CWB’s Industrial Hemp farming operations for the purpose of (i) hedging production against weather-related events, and (ii) accessing services of experienced Industrial Hemp farming operations with a view to maintain access to an additional supply of Industrial Hemp.

The Decision to Go Public

To maintain CWB’s lead in the marketplace and to satisfy the increasing demand for its products, the Stanley brothers determined that additional investment in CWB’s operations may be necessary to take advantage of growth opportunities and to expand CWB’s producing capabilities. To that end, the Stanley brothers reviewed various alternatives and, together with the newly appointed management team, decided that an initial public offering on a Canadian public exchange would best facilitate CWB’s objectives, and would also serve as an effective platform for global expansion.

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