CNBC’s The Profit in Marijuana Country Explores California’s Emerald Triangle

After an extremely interesting look at several leading cannabis companies five months ago that included interviews with leading cannabis companies like MedMen, Canndescent and Kiva Confections, Marcus Lemonis is back with another episode of The Profit, which airs on CNBC on January 2nd at 10PM ET. The Profit in Marijuana Country comes on the heels of California legalizing today as he meets with several growers and entrepreneurs in Humboldt County and also interviews a local sheriff who battles foreign drug cartels and operators who are unwilling to pay taxes and get a permit to grow.

Investors in the cannabis industry can benefit from a better understanding of just how challenging the transition from an unregulated to a regulated market in California may prove to be. Lemonis points to how only 5% of the growers in the Emerald Triangle will be transitioning to the legal market. Earlier today, Hezekiah Allen, the Executive Director of the California Growers Association, sent an email addressing many concerns, including local bans, rules that favor big businesses over small ones, the lack of direct marketing, oppressive taxation and a failure so far to address the lack of banking.

While his second show exploring the cannabis industry doesn’t have the same focus on scalable businesses as his first one, kudos to Marcus Lemonis and CNBC for their timely look at California’s cannabis industry at this critical time.

Exclusive article by Alan Brochstein, CFA
Alan Brochstein, CFA
Based in Houston, Alan leverages his experience as founder of online communities 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email

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