Based in Denver, Native Roots, with 14 medical and recreational dispensaries and two on the way, is one of Colorado’s largest chains. The company made news on April 1st, announcing its desire to get the naming rights for the Mile High Broncos stadium (not a joke but not too likely). Phil Lindeman shared an in-depth review of the company’s recent history, detailing its torrid pace of expansion, fueled mainly, according to the company, by its own earnings.
The company, which has 450 employees, strives to provide a consistent experience, similar to what its customers get from Starbucks. “When there’s consistency – when you know you’re getting the same thing every time – that’s why you go there, and that’s what we want with marijuana,” says its CEO, Josh Ginsberg.
Native Roots runs a lab manned by a former Frito Lay researcher. The company is also developing its own in-house brands and beefing up its own cultivation and manufacturing capabilities, all with the goal of adding to the consistent customer experience
Read Phil Lindeman’s “Marijuana goes mainstream with the growth of chain stores”: http://www.summitdaily.com/magazines/rmmj/21665632-113/marijuana-goes-mainstream-with-the-growth-of-chain
