Cresco Labs (CSE: CL) (OTCQX: CRLBF) - Investor Dashboard
|Market Focus:||United States|
|Employees:||~2000 as of November 2020|
Cresco Labs – Cannabis Brands
As a leader in the cannabis industry, Cresco Labs is constantly trying to bring a level of professionalism, ethics and hard-nosed business discipline to an emerging product category, and it has always been its mission to normalize, professionalize and revolutionize the U.S. cannabis industry. This is especially true in its effort to build the largest branded wholesale cannabis portfolio in the U.S. The Company has pioneered an occasion-based strategy across eight differentiated, high growth cannabis brands that individually address distinct needs, but together offer solutions for the market as a whole. In addition, Cresco Labs has its national retail brand, Sunnyside, created to bring a welcoming, educational and convenient shopping experience to cannabis patients and consumers.
In an industry that touches so many lives, the Company also is trailblazing how cannabis brands can and will advertise to consumers for the years to come, launching the U.S. cannabis industry’s first comprehensive Responsible Advertising and Marketing Standards to ensure all companies market and promote their brands and products responsibly.
Sunnyside is Cresco Labs’ national retail brand where cannabis meets wellness. Stores aim to educate today’s diverse consumers on the many positive benefits of cannabis and provide one of the widest ranges of cannabis brands. A more sophisticated and familiar shopping destination that combines high-end design from healthcare, retail and hospitality, Sunnyside elevates the value dispensaries can add to a community with a bright, welcoming aesthetic and convenient shopping whether in-store or online.
Cresco Labs’ namesake cannabis brand, Cresco elevates everyday cannabis for experienced consumers through delivering consistent quality, experience and availability in a portfolio of flower, live concentrates and liquid live resin vape cartridges. Its Liquid Live Resin stands out from other live resin products in the market today because the Company uses an extraction process that fresh freezes whole flower, preserving premium flavor, cannabinoids and quality.
Mindy’s Chef Led Artisanal Edibles
James Beard Award-winning chef Mindy Segal is the creative force behind the Company’s flagship line of chef-driven artisanal edibles which push the boundaries of taste and texture, featuring thoughtful combinations of ingredients and flavors that are both unexpected and familiar. The product line includes gummies, chocolates, taffy and hard sweets.
Remedi is a wellness-focused brand that offers easy-to-dose, familiar forms of cannabis for both medical patients and everyday consumers. The line of products includes both THC and CBD options including tinctures, capsules and Rick Simpson Oil (RSO) syringes.
The value brand of Cresco Labs’ portfolio, backed by the same quality standards consumers have come to expect from the Company. High Supply offers bulk and single-serve options, expertly grown and lab-tested at an affordable price. The portfolio includes vape pens, popcorn, shake and pre-rolled joints.
Developed to embody the mindset of today’s modern recreational consumers, Good News embraces cannabis’ ability to address the responsibly fun and social occasions that are typically associated with alcohol consumption. The product line delivers a quality, safe and consistent cannabis experience through easy to use and benefit-forward forms, including pre-rolled joints, disposable vape pens and gummy edibles focused on occasion and mood benefits.
Wonder Wellness Co.
Cresco Labs has built the simplest brand in cannabis. Created to take the guesswork out of cannabis, the portfolio offers low-dose, approachable forms that are simple to use with packaging that is easy to understand, so category newcomers can explore the plant and control their experience with confidence. The brand debuts with Wonder Minis, a line of 3 mg hard sweets focused on effects-driven benefits.
Reserve is a demonstration of the cannabis plant’s highest potential. Cresco Labs selects strains from its Cresco brand with exclusive, proprietary genetics, nurtures them with masterful cultivation techniques, and harvests just the top 10% of the flower by hand.
Firmly rooted in Sonoma County, Floracal Farms is California’s premier purveyor of premium cannabis flower. Its team of master cultivators hand select the finest genetics and cater its small-batch, sustainable farming techniques to each cultivar’s unique needs. FloraCal Farms utilizes 100% renewable energy to help produce sophisticated, terpene rich flower and pre-rolled joints that invoke robust, one-of-a-kind experiences for experienced consumers.
Responsible Advertising and Marketing Standards for the U.S. Cannabis Industry
Cresco Labs has launched the U.S. cannabis industry’s most comprehensive advertising and marketing code with guiding principles to ensure that Cresco Labs always markets and promotes its brands and products responsibly. As an industry leader, Cresco Labs holds itself to the highest ethical standards and is dedicated to building a culture of responsible consumption and fostering continued consumer trust, education and confidence in cannabis offerings. The Company’s intention for these standards is to encourage partnership with other cannabis companies around responsible marketing, professionalize the advertising practices within the industry and create a robust marketplace of quality products.
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