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Emblem inspires Canadians to Get Curious with the launch of new adult-use cannabis brand, Symbl
PARIS, Ontario, July 10, 2018 (GLOBE NEWSWIRE) — Emblem Corp. (TSXV:EMC) (TSXV:EMC.WT) (“Emblem” or the “Company”) today announced the launch of its first adult-use cannabis brand, Symbl. Leveraging Emblem’s existing brand strength in the medical market, Symbl was created to offer an equally thoughtful brand experience for those seeking cannabis for recreational use that fits within their productive lifestyle.
Symbl was carefully crafted to be an approachable brand for Canadians as they navigate the new cannabis landscape come legalization on October 17, 2018. The brand will break through with a simple mission to inspire curiosity.
Symbl aims to provoke Canadians’ curiosity – we want to help them uncover new perspectives. We understand that there is a learning curve that comes with cannabis legalization, and Symbl is committed to connecting with Canadians on this front to act as a trusted go-to source for brand and product education. This is an evolving and growing sector and our priority will be to keep the dialogue open as Canadians learn more about legal cannabis.
Maria Guest, Chief Marketing Officer, Emblem
The launch of Symbl kicks off with the “Get Curious” campaign that champions the spirit of purposeful curiosity. The sentiment behind “Get Curious” is to complement Canadians’ growing interest in learning about cannabis and help them discover the unique properties of cannabis. Through brand activities and experiences, Symbl will engage consumers on this new journey.
Tailored to meet the needs of both novice and seasoned consumers, Symbl will offer a curated selection of signature cannabis products in both dried flower and oil formats. Symbl cannabis is carefully grown and cultivated to ensure a quality experience.
Symbl and Emblem
Known for its ongoing commitment to product innovation and serving customers’ needs, Emblem’s first adult-use brand launch is a natural next step to further connect with Canadians and expand its portfolio.
Symbl is a natural and symbiotic evolution of the Emblem brand into the adult-use space. Emblem is first and foremost a health and wellness company and we continue to maintain this steadfast focus as we enter the recreational market.
Nick Dean, CEO, Emblem Corp.
Curious for more? Symbl is now live across major social media channels including Instagram @SymblCannabis; Twitter @SymblCannabis; and Facebook /SymblCanada.
Upon legalization for adult-use, Symbl will offer a range of select strains in both flower and oil formats. The line will cater to the full spectrum of Canadians who plan to explore cannabis with products that address individual needs and support a positive and healthy cannabis experience. Symbl is the first brand in the adult-use cannabis division of Emblem. More information is available at www.symbl.ca.
Emblem, through its wholly-owned subsidiary Emblem Cannabis Corporation, is a fully integrated licensed producer and distributor of medical cannabis and cannabis derivatives in Canada under the Access to Cannabis for Medical Purposes Regulations (ACMPR). Emblem’s state-of-the-art indoor cannabis cultivation facility and research and development laboratory is located in Paris, Ontario. Led by an experienced management team of healthcare executives, accomplished marketing professionals, and cannabis experts, Emblem is focused on driving shareholder value through product innovation, brand relevance, and access to patient and consumer channels. Emblem is also the parent company of GrowWise Health Limited, one of Canada’s leading cannabis education services. Emblem trades under the ticker symbol EMC on the TSX Venture Exchange.
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