Fire & Flower Announces Expansion of Industry First Member Pricing Program – Spark Select

Leveraging Spark Perks™ member program and Hifyre™ consumer technology platform in response to fast growing value-oriented cannabis consumer segment

TORONTO, April 21, 2022 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer retail and technology platform announced today that it will expand the Spark Select industry-first member pricing program. The expansion of the program comes in response to the fast-growing, value-oriented cannabis consumer segment.

The industry-first Spark Select program provides value pricing for members on select products. Within the expansion of the program, there will be a larger number of products offered with top products discounted to address the needs of this highly competitive market. Fire & Flower will leverage the deep insights garnered from our proprietary Hifyre IQ analytics program to establish an effective pricing and product strategy that provides our customers with products that meet their buying habits and interests.

Anticipated benefits of the expanded Spark Select program include: driving higher overall retail sales, increased engagement from Spark Perks members, new Spark Perks membership benefits, all while addressing the fastest growing consumer segment of value oriented customers.

The Canadian cannabis retail market has become increasingly competitive, especially within the value segment as we see customers migrate from the legacy market.

Trevor Fencott, Chief Executive Officer of Fire & Flower

Our mission from the very start was to deliver a cannabis retail experience that was unmatched by any of our competitors. We were the first in the industry to offer member pricing and our enhanced version of this program, set to launch in the coming weeks, is anticipated to address consumer needs for value priced products while creating long term sustainability within our business.

More details on the Spark Select expanded program will be available on the Fire & Flower website at at the Company’s earliest opportunity.

About Fire & Flower

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 100 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.

To learn more about Fire & Flower, visit

Original Press Release


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