Fire & Flower Holdings Stock (TSX: FAF) (OTCQX: FFLWF) - Investor Dashboard
| ➔ Fire & Flower | |||||
|---|---|---|---|---|---|
| TSX Ticker: | FAF | ||||
| OTCQX Ticker: | FFLWF | ||||
| Market Focus: | Canada |
| Classification: | Retailer |
| Country: | Canada |
| Employees: | 271 as of 2/2/19 |
| Established: | 2017 |
| CEO: | Trevor Fencott |
Summary
| Fiscal Year-End: | Feb 1 |
| Licensed Stores: | 46 |
| Auditor: | PwC |
| Trading Debut: | 02/19/19 |
| Headquarters: | Edmonton, Alberta |
Financials (11/2/19)
| Cash on hand: | C$42.9 million |
| Fixed Investment: | C$32.3 million |
| Shareholders’ Equity: | C$55.4 million |
| Revenues : | C$13.7 million |
| Adj. Gross Margin : | 34.7% |
| EPS : | C$0.07 |
Capital Structure (12/13/19)
| Last Financing: | $27.2 million convertible notes with warrants |
| Basic Shares: | 138.7 million |
| Warrants: | 232.6 million |
| Options: | 10.4 million |
| Diluted Shares: | 446.3 million |
Company Brief
Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces and territories that allow for the private retail of adult-use recreational cannabis. The company’s goal is to establish the most recognizable and successful brand of independent cannabis retail stores.
With 46 stores retail stores open, Fire & Flower believes that today’s cannabis consumers generally do not have preferences to existing cannabis products. This means the retail brand is of greater importance to the consumer than the product brand. Given the restrictive nature of cannabis marketing promotion it is difficult for products to build direct relationships with the consumer. A significant opportunity exists for the company to own the relationship with the consumer and place its brand ahead of the product brands.
Featured Video
Fire & Flower York Street Cannabis opens at 129 York Street
In July 2019, Fire & Flower entered a strategic agreement with convience store operator Alimentation Couche-Tard that closed in August. Couche-Tard made an initial investment of C$26 million and can gain a 50.1 percent controlling interest of the company through a series of escalating tranches. The agreement gives Fire & Flower access to Couche-Tard’s 16,000 stores in 26 countries.
Highlights
- New company focused exclusively on a regulated cannabis retail “cannabis 2.0” in Canada
- 46 stores open and operating in its retail network
- C$25 million in system sales since opening on October 17, 2018
- Operating in Alberta, Saskatchewan, Ontario, Manitoba, and the Yukon
- Well-capitalized to execute on build out of stores
Growth Strategy
- Strategic investment by convenience store operator Alimentation Couche-Tard to take the company into global markets
- A focus on Western Canada where the regulatory framework is most favorable
- White-label SAAS retail platform that can be licensed to regulated cannabis retailers in emerging international markets
Differentiators
- Independent cannabis retailer serving consumers where private retail is permitted
- Proprietary Hifyre active cannabis data platform; more than 50,000 digitally engaged customers
- Founded by successful legal cannabis entrepreneurs
- Wholly owned subsidiary Open Fields provides additional revenue through the wholesale of cannabis products and accessories
Institutional Analyst Coverage
David M. Kideckel
AltaCorp Capital
Jenny Wang, CPA
Eight Capital
Justin Keywood
GMP
Curated Stories & News
Visit Fire & Flower Holdings.
at www.fireandflower.com.
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