Fire & Flower Announces Private Label Brand Collaboration with Qwest

TORONTO, Oct. 14, 2020 /CNW/ – Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) and its wholly-owned subsidiary Fire & Flower Inc. (collectively, “Fire & Flower” or the “Company”) today announced the launch of a private-label brand collaboration with Decibel Cannabis Company Inc’s (“Decibel”), premium cannabis brand “Qwest”.

The brand collaboration is anticipated to launch on October 15, 2020 in the province of Saskatchewan. Decibel will manufacture, package and ship the private-label products to Open Fields Distribution, Fire & Flower’s wholly-owned Saskatchewan distribution business.

The initial product launch will include a pre-rolled format and the Company may look to expand the offering to other products in the future. Spark Perks™ members will receive special member-only pricing and exclusive early access when the products are available in retail stores this week.

“We are pleased to announce this curated product offering to our customers. Qwest products are in high demand in the premium cannabis product category and our collaboration on these private label products will deliver high quality and value to the Fire & Flower customer,” shared Nadia Vattovaz, Executive Vice President, Operations and Chief Financial Officer of Fire & Flower.

Our ability to work directly with licensed producers, though our wholesale business, Open Fields Distribution in the province of Saskatchewan demonstrates how this province is leading the Canadian cannabis industry and we believe other provinces should look to how this model can best serve consumers and help eradicate the illegal and unregulated market.

Nadia Vattovaz, Executive Vice President, Operations and Chief Financial Officer of Fire & Flower

“Decibel is excited to partner with Canada’s leading retailer to launch a series of premium pre-rolls, exclusively for Fire & Flower customers,” said Adam Coates, Chief Growth Officer of Decibel.

This collaboration allows Qwest the opportunity to provide craft cannabis to a group of new customers while also offering value to Fire & Flower Spark Perks members.

Adam Coates, Chief Growth Officer of Decibel

Additional details on the Qwest brand collaboration can be found on the Company’s website at

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre™ digital platform and Spark™ program connect cannabis consumers with the latest cannabis products and deliver cutting edge insights into evolving consumer behaviours. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc., the Company has set its sights on the global expansion as new cannabis markets emerge.

More information on Fire & Flower can be found at

Original press release

Published by NCV Newswire
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