Fire & Flower Holdings (TSX: FAF) (OTCQX: FFLWF) - Investor Dashboard
|Employees:||1,025 as of 1/29/22|
Fire & Flower – Independent Cannabis Retail Brand
Fire & Flower Operations
With more than 100 operating stores, Fire & Flower is a leading independent adult-use cannabis retailer that is working to capture significant market share in Canadian provinces that allow private retail. The company provides customers with expertly curated product selection and a best-in-class, education-driven customer experience. Fire and Flower believes that today’s cannabis consumers generally do not have preferences to existing cannabis product brands. This means the retail brand is of greater importance to the consumer than the product brand. Given the restrictive nature of cannabis marketing promotion it is difficult for products to build direct relationships with the consumer. A significant opportunity exists for Fire & Flower to own the relationship with the consumer and place its brand ahead of the product brands.
Proprietary Hifyre™ Digital Retail and Analytics Platform
The Hifyre digital platform is a white-label SAAS retail platform that can be licensed to regulated cannabis retailers in emerging international markets. Through strategic software alliances with partners like Cova Software Solutions, the Hifyre Digital Platform provides a shop-in-a-box rollout for retailers.
The tech platform includes HifyreIQ, (a point-of-sale data analysis platform), HifyreSPARK (a cannabis members programs) and HifyreONE (an in-shop digital toolset for dispensaries).
Fire and Flower expects the Hifyre Digital Retail and Analytics Platform will provide the company with a significant competitive advantage at the retail level and create opportunities for additional high-margin revenue streams and a platform for growth into international markets.
Hifyre will be available in the U.S. market through a strategic agreement with BDS Analytics (BDSA). BDSA will offer Hifyre IQ Canadian cannabis data to its U.S. clients, and Hifyre will provide U.S. data from BDSA to its Canadian clients.
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