Fire & Flower Holdings (TSX: FAF) (OTCQX: FFLWF) - Investor Dashboard


Fire & Flower
TSX Ticker: FAF
OTCQX Ticker: FFLWF
Market Focus: Canada
Classification: Retailer
Country: Canada
Employees: 1,025 as of 1/29/22
Established: 2017
CEO: Stéphane Trudel

Fire & Flower – Management Team


Stéphane Trudel CEO  – Chief Executive Officer

Prior to Mr. Trudel’s appointment as CEO, he served as Senior Vice President of Operations for Alimentation Couche-Tard since January 2018, leading ACT’s operations in Canada as well as its investment in the cannabis industry. His previous roles have also included serving as Senior Vice President of Growth and Strategy at CST Brands, Inc. (“CST”), an international convenience retailer acquired by ACT in 2017.

Judy Adam – Chief Financial Officer

Effective May 17, 2021, Judy Adam is the CFO of Fire & Flower. Ms. Adam is a CPA and has more than 25 years of experience as a financial executive. Over the course of her career, she has worked with both TSX and NYSE-listed companies. Previously, she was the CFO of MAV Beauty Brands. She also spent nearly 20 years in various roles at Corus Entertainment.

Matthew Hollingshead – Chief Innovation Officer, President of Hifyre

Matthew Hollingshead joined the company when Hifyre was acquired in 2018. In his role as Chief Innovation Officer, he works closely with the company’s leadership to oversee technological advancement. He is also overseeing the company-wide innovation plan. Prior to the Hifyre acquisition, Hollingshead founded companies in digital advertising and software development.

Significant Insider Ownership


Trevor Fencott, former CEO:
10.2 million shares, 3.5 million warrants and 0.5 million options

Harvey Shapiro, Executive Chair:
11.6  million shares and 3.2 million warrants

Donald Wright, Lead Director:
1.3 million shares

Alimentation Couche-Tard Inc.
76.9 million shares, 200.6 million warrants and $2.4 million convertible notes (2.7 million shares)

Green Acre Capital:
14.9 million shares and $88 million convertible notes (16 million shares)


Visit Fire & Flower Holdings.
at www.fireandflower.com.

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