Greenlane Holdings (NASDAQ: GNLN) - Investor Dashboard


➔ Greenlane Holdings
NASDAQ Ticker: GNLN
Market Focus: North America
Classification: Ancillary
Country: United States
Employees: 350+ as of 3/2021
Established: 2005
CEO: Nick Kovacevich

Greenlane Holdings – Management Team & Directors

Nick Kovacevich, CEO

Nick steps up from CEO as KushCo to CEO of the combined company, Greenlane. Previously, Nick directed all business relations and financial strategy for the company. Nick also oversaw the organization’s senior management team. Nick has been integral in making critical strategic, growth, and financial decisions since the company’s inception. Nick holds a Bachelor of Science from Southwest Baptist University where he studied Sports Management and earned Academic All-American honors. While at SBU, Nick played small forward for the men’s basketball team, leading the Bearcats to the Sweet 16.


Bill Mote, Chief Financial Officer

William (Bill) Mote has been Greenlane Holdings Chief Financial Officer responsible for overseeing the accounting, business support, financial planning and analysis, treasury, and tax functions. Bill has over 25 years of experience building and leading finance teams in global corporations with significant operating scale and complexity. Prior to joining Greenlane, Bill was CFO at Basic Fun and previously at Summer Infant (NASDAQ:SUMR) and the Poarch Band of Creek Indians. Earlier in his career Bill held senior level finance roles at Jakks Pacific, Easton Bell Sports and Hewlett-Packard. Bill graduated from Louisiana State University in Baton Rouge with a bachelor’s degree in Accounting and a master’s degree in Business Administration.


Aaron LoCascio, President and Co-Founder of Greenlane

Mr. LoCascio, now serving as the company’s President post-merger with KushCo, co-founded Greenlane and previously served as its Chief Executive Officer. After encountering his first vaporizer at the age of 19, LoCascio sensed the commercial and technological potential of vaporization and began purchasing and re-selling units online shortly thereafter. Since then, Greenlane has flourished under Mr. LoCascio’s continued day-to-day operations. Mr. LoCascio holds a degree in Accounting from Valencia Community College.


Adam Schoenfeld, Chief Strategy Officer

Mr. Schoenfeld is Co-Founder and has served as Chief Strategy Officer of Greenlane since May 2018. He is an early adopter and pioneer of vaporization, and he has worked diligently to develop extensive personal contacts within the cannabis industry. Mr. Schoenfeld played an integral role in the adoption and success of numerous successful brands in the vaporization space that have become household names. Mr. Schoenfeld has a keen understanding of the diffusion of innovation and a mastery of the web marketing, advertising, and search engine optimization techniques to accelerate that diffusion. Mr. Schoenfeld studied International Business and earned his bachelor’s degree at Evergreen State College in 2006.


Rodrigo de Oliveira, Chief Operating Officer

In his role as Chief Operating Officer, Rodrigo de Oliveira has previously led KushCo’s manufacturing, operations, logistics, and supply chain efforts. He has nearly two decades of experience in global supply chain and operations. Rodrigo holds a Bachelor’s degree in Business Administration at Universidade Mackenzie in Brazil and an MIT-Executive Certificate that is in Progress.


Rhiana Barr, Chief People Officer

KushCo originally created the Chief People Officer position to create a “best place to work” cultura. Now Barr takes this position to Greenlane with nearly two decades of experience in human resources experience. She has spent her career developing talent, recruiting, and focusing on people operations. Barr has previously worked at Clearwater Paper Corporation and Nestle USA. In her position at KushCo, she will led the company’s HR team.


Douglas Fischer, General Counsel

Mr. Fischer has served as the General Counsel of Greenlane Holdings, LLC since October 2018. Prior to joining Greenlane, Mr. Fischer practiced at Cadwalader, Wickersham & Taft, where he represented corporations and individuals in an array of settings spanning white collar criminal, regulatory, and complex commercial matters. Doug served as the Chief Legal Officer of the National Association of Cannabis Businesses, where he worked with leading cannabis businesses to establish national compliance standards. Mr. Fischer has deep experience with anti-money laundering laws, the Controlled Substances Act, cannabis regulation, securities laws, and corporate compliance programs; he has written and spoken extensively concerning cannabis regulation, including appearing in the Wall Street Journal, Forbes, Cheddar, and The Daily Beast. Mr. Fischer received a Bachelor of Arts degree in Political Science from The George Washington University and a Juris Doctor degree from American University Washington College of Law.

Significant Insider Ownership


Nick Kovacevich, CEO
2.5 million shares and 397K options

Aaron LoCascio, President
828K shares and 122K options

Bill Mote, CFO
28K shares and 118K options

Adam Schoenfeld, Chief Strategy Officer
2.5 million shares and 137K options

Rodrigo de Oliveira, COO
99K shares and 378K options

Dallas Imbimbo, Director
3.0 million shares and 114K options

Jacoby & Co. Inc.
20 million shares


Visit Greenlane Holdings, Inc.
at www.gnln.com.

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