Greenlane Launches Groove, New House Brand Offering Quality Products at Value Price

BOCA RATON, FL / ACCESSWIRE / October 19, 2022 / Greenlane Holdings, Inc. (“Greenlane” or the “Company”) (NASDAQ:GNLN), one of the largest global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced the launch of Groove, the company’s newest addition to its family of brands.

Groove offers simple, functional, and reliable ancillary cannabis products at an affordable price point, filling a gap in the marketplace for high-quality, value-driven essential items. The addition of Groove to Greenlane’s family of brands is part of the company’s strategy to accelerate growth and profitability. Designed for everyday use, Groove products are developed and vetted by industry experts to ensure they meet both quality and competitive price standards. Included in the Groove product line are glass and silicone pipes, dab pens, vaporizer batteries, grinders, butane torches, bubblers, and rigs, along with a roadmap of innovative items in the pipeline. Company information and current product inventory can be found at

With the creation of Groove as a Greenlane brand, we are implementing new initiatives that align with our strategy to grow scalable, leverageable, and sustainably owned brands that solidify the company as the leading family of brands in the ancillary cannabis industry.

Craig Snyder, President of Greenlane

These internally designed and marketed Groove products are developed to address scalable segments of the marketplace in a value-driven way.

“We are proud of the innovative, yet simple products the Groove brand offers. Consumers look for a product that will be reliable and functional, but at a reasonable price point, which can be difficult to come by,” said Charles Hoch, Greenlane SVP of Product. “This is a great representation of our ability to leverage our deep portfolio of over 200 articles of IP. We look forward to building the Groove brand as part of Greenlane.”

About Greenlane Holdings, Inc.

Greenlane is the premier global platform for the development and distribution of premium cannabis accessories, packaging, vape solutions, and lifestyle products. We operate as a powerful family of brands, third-party brand accelerator, and omni-channel distribution platform, providing unparalleled product quality, customer service, compliance knowledge, and operations and logistics to accelerate our customers’ growth.

As a pioneer in the cannabis space, Greenlane has an incredible acumen for detecting opportunities in the marketplace. We proudly own and operate a diverse brand portfolio including DaVinci Vaporizers, Pollen Gear™,Higher Standards,Groove, and Eyce. Additionally, Greenlane strategically partners with leading multi-state operators, licensed producers, and brands, such as Storz & Bickel (Canopy-owned), Grenco Science, VIBES, and CCELL, to develop and distribute innovative and high-quality products.

Founded in 2005, Greenlane serves an expansive customer base comprised of thousands of retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane also owns and operates and, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively.

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Original press release

Published by NCV Newswire
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