GTI Tackles Multiple Cannabis Markets


CannaInsider’s Matthew Kind interviewed the CEO of GTI, Pete Kadens, who is running cannabis operations in several states, including Nevada, Maryland and Massachusetts, and is applying for licenses in Ohio and Pennsylvania. The company also has an affiliate relationship in Illinois.

Kadens discussed some improvements in Illinois, the most important of which was a rule that made it easier for doctors to authorize patients. He provided overviews for  each of the other markets as well, pointing to how each state program is unique. Strategically, the company looks to find tertiary markets that might be underserved, focusing on a city like Worcester rather than Boston, for example. On the cultivation side, the company looks for areas that have weak economies, which allows it to fulfill its mission of helping people and gain the support of local politicians.

GTI, like other companies operating in the industry, has faced challenges that aren’t common to other industries, including difficulty in obtaining insurance for directors and offices and in accessing banking and depository relationships. Kadens shared his view of the future of the industry, where strain names become less important and experience becomes the key aspect to the product. He also described how the company uses data to drive its decisions regarding plant genetics, aiming to eliminate strains that are prone to pest infestations and trying to match strains to medical conditions prevalent in the area in which the company operates.

One of the main points that Kadens made was the importance of people to his business. He described their hiring process, top grading, a method made popular by GE, and he shared the backgrounds of his four partners, each of which brings a different set of skills to the company, including former NFL pro Eugene Monroe, Ben Kovler, Anthony Georgiadis and Andy Grossman. Finally, Kadens warned of much lower prices for cannabis in the future.

Key Takeaways:
[1:00] – Pete’s background and starting GTI Grows
[2:36] – Pete talks about the solar company he sold
[4:21] – States that GTI Grows has a presence
[7:41] – Pete compares and contrasts the markets GTI Grows is in
[12:52] – Decision-making process around picking geographies
[15:53] – Pete talks about obstacles GTI Grows has faced
[19:07] – GTI Grows’ methodology on choosing strains
[22:22] – Pete talks about extraction and in infused products
[25:00] – Pete talks about team building
[31:01] – Compliance challenges
[33:49] – Pete uses his solar background to incorporate energy efficiency
[36:33] – Pete gives an idea to entrepreneurs to solve one of his problems
[38:35] – Pete talks about his partner’s skill sets
[41:47] – Pete talks about the next three to five years in the industry
[45:53] – Pete answers some personal development questions
[49:18] – Contact details for GTI Grows

Listen to the interview or read the transcript “Running Cannabis Operations in Multiple States with Pete Kadens”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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