Marijuana Marketing: Less Can Be More When It Comes to Pre-Rolls

Mini-J High Country Healing

SILVERTHORNE — Walk into any dispensary in Colorado, and you are likely to find one-gram joints for sale. Along with jars of flower, edibles and concentrates, the pre-rolls have become a staple for pot shops across the state.

At $10-$15, pre-rolls certainly offer customers value and convenience, but as a smokable product — particularly for one or two people — it’s a lot to handle in one sitting.

“We thought it would be really great to have something portable that had just enough for you and a few friends,” Andrew Salini, chief operating officer at High Country Healing, said in a recent interview.

Read Kristen Meriwether’sMini joints: This Colorado mountain shop’s idea is a huge success“:

Published by NCV Newswire
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