Marketing Marijuana to Moms

sriracha yummi karmaThe Economist made the case for marketers of marijuana to court the demographic of mothers, who, not surprisingly, don’t respond well to the traditional appeals.  The article discusses some of the gourmet brands of edibles and topicals that seem to target the coveted audience, including those made by House of Jane, Mary’s Medicinals, TreatWell and Yummi Karma.  The article suggests appealing to health benefits and the potential to replace dangerous pharmaceuticals.

Read “Mother of all highs”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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