Lift covers the federally legal Canadian medical marijuana market exceptionally well, and, in its blog, Brendan Pogue discuss 8 important concepts, which apply to non-Canadian companies as well, that medical marijuana providers should keep in mind:
- Cannabis is not yet mainstream
- Cultural norms are not societal norms
- Humour can help “break the ice”
- Use Data
- Educate
- Foster Discussion
- Professionalism
- Separate the Stereotype
Read “Marketing a Societal Taboo”: http://news.liftcannabis.ca/2015/09/23/market-a-taboo/
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