Marketing Medical Marijuana

Tweed Lift Conference

Lift covers the federally legal Canadian medical marijuana market exceptionally well, and, in its blog, Brendan Pogue discuss 8 important concepts, which apply to non-Canadian companies as well, that medical marijuana providers should keep in mind:

  • Cannabis is not yet mainstream
  • Cultural norms are not societal norms
  • Humour can help “break the ice”
  • Use Data
  • Educate
  • Foster Discussion
  • Professionalism
  • Separate the Stereotype

Read “Marketing a Societal Taboo”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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