Marketing Medical Marijuana

Tweed Lift Conference

Lift covers the federally legal Canadian medical marijuana market exceptionally well, and, in its blog, Brendan Pogue discuss 8 important concepts, which apply to non-Canadian companies as well, that medical marijuana providers should keep in mind:

  • Cannabis is not yet mainstream
  • Cultural norms are not societal norms
  • Humour can help “break the ice”
  • Use Data
  • Educate
  • Foster Discussion
  • Professionalism
  • Separate the Stereotype

Read “Marketing a Societal Taboo”: http://news.liftcannabis.ca/2015/09/23/market-a-taboo/

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