Earlier this week, MassRoots (OTC: MSRT) revealed that it is targeting competitors Leafly and Weedmaps with the introduction of its Dispensary Finder service. The company introduced the offering with a discounted price of $42 per month and reported today that it has already signed up in excess of 100 dispensaries.
We reached out to MassRoots, which has built an online community with over 900K registered users, to better understand its strategy.
The main driver for this expansion into a Dispensary Finder was derived from our community asking for it over and over again. They are finding great inspiration all over our site through exchanges with other cannabis enthusiasts, but when it came time to actually take action on their discovery they were forced to leave our ecosystem to look elsewhere.
Jeremiah Marquis, VP of Sales and Business Development
We will alleviate that issue and bring our community straight to the businesses they need and want. We are the only ones with this unique ability out there and can’t wait to bring it to market.
The company’s initial offering price was originally slated to end today but has been extended through Sunday, when it will increase to $99. MassRoots has plenty of room to raise prices further, as Leafly listings range from $450-995 per month, with Weedmaps offering a range of options that extend from $399 to as high as $10,000 per month.
Dispensaries care about the number of unique monthly visitors/users using the dispensary locator. If we can get our users to no longer leave our app to go to Weedmaps for this purpose, these dispensaries will be able to reach those users only if they sign up for our service.
CEO Isaac Dietrich
Dispensary Finder is the first of several initiatives that MassRoots is introducing this summer, with the company expected to unveil “Product Pages and Reviews” in August, followed by “Sponsored Posts 2.0” and “Enhanced Profiles” by September. It is also contemplating the addition of a monthly subscription by early 2017 aimed at producing customized recommendations and discounted prices for products. Now that MassRoots has built up a critical mass of users, these offerings can help the company better monetize by connecting the community to commerce.