Matthew Kind of CannaInsider interviewed PenSimple founder Brian Seckel. The company, which went through CanopyBoulder’s accelerator (and really liked it), has created a novel device that helps consumers to simplify the process of grinding dried flower.
Seckel, who got the entrepreneurial bug in college in Ohio, created the product with his college roommate, Jesse Gruber, out of experience, recognizing the inferiority of the traditional process of grinding. He attributes a lot of the company’s success to 3-D printing, which helped them to rapidly prototype. Seckel suggests that PenSimple won’t be a one-product company, and it is intending to follow up with other products that address basic problems in the consumption experience. The device, which is on sale for $69, is set to ship by April.
Scroll down below the key takeaways for a quick demo of the product, which also stores and dispenses.
[2:12] – What is PenSimple?
[2:34] – Brian’s background
[3:32] – The idea behind PenSimple
[4:38] – Co-founders complementary skillset
[7:03] – Brian talks about the software used to create PenSimple
[7:43] – How Brian and his co-founder Jessie work together
[9:15] – Does resin clog up PenSimple
[10:16] – Manufacturing process of PenSimple
[11:09] – Frustrations in developing PenSimple
[13:01] – Brian talks about his CanopyBoulder experience
[14:30] – Educating prospects on PenSimple
[17:03] – What condition herbs should be in before grinding
[17:56] – Brian’s advice to entrepreneurs
[19:46] – Brian talks about possible future PenSimple products
[20:31] – Brian answers some personal development questions
[22:16] – Brian talks about manufacturing overseas
[24:49] – Contact details for PenSimple
Catch the interview or read the transcript of “The Founders of PenSimple Are Obsessed with Fresh Ground Cannabis Flower”: http://www.cannainsider.com/pensimple/