In the newly formed position, Mackler will lead evidenced-based edible cannabis research efforts across the entire PLUS Products portfolio of products
SAN MATEO, Calif., Oct. 21, 2019 (GLOBE NEWSWIRE) — Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) (the “Company” or “PLUS”) today announced the addition of Dr. Ari Mackler as the Company’s Chief Scientific Officer. Dr. Mackler brings 20 years of medical affairs, communications, and research experience in pharmaceutical, healthcare, and consumer goods industries.
Prior to joining PLUS, Mackler was vice president of clinical development for The Wonderful Company, where he led health & wellness initiatives to help establish the business as a global branded products leader. He also held previous positions with the multinational pharmaceutical company Merck & Co, the Almond Board of California, the International Tree Nut Council, the Nutritional Research & Education Foundation, and Stem Cell Resource.
Dr. Mackler’s position at PLUS will allow him to pursue research relationships and clinical trials with academic institutions and private partners in an effort to expand and contribute to consumer understanding of cannabis and the benefits it may provide. He will join an existing team of experts at PLUS that includes Michelin-star sous chefs, chemists, and food manufacturing experts who together have helped develop the number one and two best-selling cannabis products in the California1.
Dr. Mackler has a long history of helping consumer product companies share a clear and scientifically backed narrative around product benefits. Cannabis is a performance category, and the most successful brands will be those that understand and are able to clearly communicate why their products work.
Jake Heimark, Co-Founder and CEO
There are few researchers of Dr. Mackler’s caliber in the cannabis industry today, and we believe he will play an invaluable role not only for PLUS, but as a though leader within the industry.
“I have been intrigued by cannabis for years and saw a huge opportunity to apply my scientific and consumer products background for PLUS to help validate and articulate how their products may help people live better lives,” said Dr. Mackler.
I also believe scientifically-based education is vital to the future of the industry, and PLUS has focused their business processes in a way that ensures science is at the center of their product development DNA.
Dr. Ari Mackler, Chief Scientific Officer
(1) Over the last twelve months by units and dollars of retail sales according to BDS Analytics
California THC: PLUS cannabis infused edibles are available in over 360 licensed retailers across the state of California.
Nevada THC: PLUS cannabis infused gummies are currently available several Las Vegas dispensaries, including 3 Medmen locations, and are expected to be rolled out to dispensaries across Nevada in the coming weeks.
National Hemp CBD: PLUS recently announced a line of 100% Hemp CBD infused gummies. They are available for purchase at plusproducts.com nationwide.
PLUS is a hemp and cannabis food company focused on using nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experiences. PLUS is headquartered in San Mateo, CA with 80 employees.
For further information contact:
CEO & Co-founder
Director of Investor Relations
Tel +1 213.282.6987
Third Street Media Group
Tel +1 213.712.8811