Tripp Keber, CEO of Dixie Brands, gave a presentation at the State of Marijuana 2015 conference in Santa Monica, California on 9/26/15.
- First time to ever speak officially in California
- California has been an industry leader for decades
- Tripp discussed his entry into the industry a few years ago following his observation that his alcohol-related business might be impacted by MJ legalization
- While “profit” was his initial pursuit, he realized early on that making a profit is challenging but also has gained a tremendous appreciation for the health and wellness aspects of cannabis
- In the last year, Dixie has had to make 3 package changes and expects another change within the next six months.
- Pesticides are a serious industry issue
- Tripp owns or invests in 28 companies, 1/2 direct and 1/2 ancillary
- 150 SKUs now across 15 or so delivery platforms
- Foria alliance is an example of leveraging capabilities
- Two CBD-focused health and wellness companies launched, Aceso for humans and Therabis for animals
- Excited about MassRoots, where he serves as a director
- Entrepreneurs should focus on applying technology to the industry
- Industry lacks infrastructure, like banking, but other areas as well
- Industry has unique attributes, especially how legacy and new entrants interact.
- Need to collaborate better
- Tripp expects the federal government will legalize in 2017, deferring to states to regulate
Are you a cannabis industry thought leader and want to be heard? Let us know your story.