Tripp Keber on The State of the Marijuana Industry – September 2015

Tripp Keber, CEO of Dixie Brands, gave a presentation at the State of Marijuana 2015 conference in Santa Monica, California on 9/26/15.


  • First time to ever speak officially in California
  • California has been an industry leader for decades
  • Tripp discussed his entry into the industry a few years ago following his observation that his alcohol-related business might be impacted by MJ legalization
  • While “profit” was his initial pursuit, he realized early on that making a profit is challenging but also has gained a tremendous appreciation for the health and wellness aspects of cannabis
  • In the last year, Dixie has had to make 3 package changes and expects another change within the next six months.
  • Pesticides are a serious industry issue
  • Tripp owns or invests in 28 companies, 1/2 direct and 1/2 ancillary
  • 150 SKUs now across 15 or so delivery platforms
  • Foria alliance is an example of leveraging capabilities
  • Two CBD-focused health and wellness companies launched, Aceso for humans and Therabis for animals
  • Excited about MassRoots, where he serves as a director
  • Entrepreneurs should focus on applying technology to the industry
  • Industry lacks infrastructure, like banking, but other areas as well
  • Industry has unique attributes, especially how legacy and new entrants interact.
  • Need to collaborate better
  • Tripp expects the federal government will legalize in 2017, deferring to states to regulate

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Published by NCV Newswire
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