Cannabis and music go together naturally, as any enthusiast will tell you.
It’s not surprising that several well-known musicians are starting their own legal cannabis ventures and working to align themselves with the industry; it’s a smart branding decision, both for the celebrities and the companies they work with. However, which celebrities are in it for the business and which ones are just trying to tie their names to a trendy product? Lifelong advocates Snoop Dogg, Willie Nelson and Bob Marley make the list, but so does latecomer/cancer survivor Melissa Etheridge and enterprising young rapper Wiz Khalifa.
Who are these celebrities, what business model or partnerships are they pursuing, and what is their projected success?
Read Roni Stetter’s “5 Musicians Launching Brands in Cannabis”: https://www.cashinbis.com/cannabis-brands-by-musicians/