Adult-Use Strength Drives 54% Sequential Growth in Supreme Cannabis Revenue to $18.3 Million

Supreme Cannabis Announces Financial Results for Q2 2021

Continued strong revenue growth and operational efficiency

2021 Second Quarter Highlights:

  • Positive Adjusted EBITDA¹ of $3.6 million
  • Consolidated net revenue of $18.3 million
  • 54% net revenue growth quarter-over-quarter
  • 52 active retail SKUs with 9 new SKUs introduced in Q2, with presence in all 10 provinces
  • Completed fourth shipment of medical cannabis to Israel through its Truverra brand
  • Maintains a strong liquidity position, including a cash balance of $41.9 million pro forma including net proceeds of $21.5 million from the unit offering subsequent to quarter end

TORONTO, Feb. 11, 2021 /PRNewswire/ – The Supreme Cannabis Company, Inc. (“Supreme Cannabis” or the “Company”) (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) today announced its financial and operating results for the three months ended December 31, 2020.

Supreme Cannabis’ Management Discussion & Analysis (“MD&A”) and condensed interim consolidated financial statements (“Financial Statements”) for the three and six months ended December 31, 2020 (“Q2 2021”), along with all previous public filings of the Company may be found on SEDAR at All figures are in Canadian dollars.

Supreme Cannabis continued to execute on its strategy of accelerating revenue and controlling our costs in the second quarter of fiscal 2021, which resulted in record revenue and EBITDA performance. Consolidated net revenue grew by 54% compared to Q1 to $18.3 million, while recreational net revenue – which is a significant area of focus for the Company – grew by 70% compared to last quarter to $12.7 million.

Beena Goldenberg, President and CEO of Supreme Cannabis

Our revenue growth was attributable to distribution gains, improved fulfilment and an overall strengthening of our internal processes. We continued to exercise disciplined cost control across the business, resulting in Supreme Cannabis generating positive Adjusted EBITDA of $3.6 million, up from $0.3 million in the first quarter of fiscal 2021.

Ms. Goldenberg continued, “Supreme Cannabis’ standout performance in the second quarter of 2021 not only highlights that our strategy is working, but the traction and market penetration we achieved in the quarter positions us for further profitability and growth. Our increased sales and marketing efforts in partnership with Humble & Fume Inc. (“humble+fume”) enabled Supreme Cannabis to secure 3,446 net new listings during the second quarter, up from 2,258 new listings in the previous quarter. We are a top-10 player in Canada in flower and 7ACRES is a top-5 player in pre-rolls. We are also in the top three in concentrates. This reinforces the traction we’re gaining with consumers. While we built strong momentum throughout the quarter and made good headway in matching supply to demand, we acknowledge that there is more work to be done in becoming sustainably profitable. As we continue our transformation into a premium cannabis CPG company, we remain committed to the continuous improvement and maturation of our internal processes and will keep offering compelling brands and high-quality products at several points of value and preference.”

Ms. Goldenberg concluded, “Subsequent to quarter end, we took the opportunity to strengthen Supreme Cannabis’ balance sheet and improve our liquidity by raising $21.5 million in net proceeds from an equity financing and an additional $4.2 million through our at-the-market equity program. These transactions not only strengthen the Company’s balance sheet but also put us in a strong position to fund growth initiatives and capitalize on strategic opportunities that have the potential to maximize shareholder value.”


¹Adjusted EBITDA is a Non–GAAP measure and does not have a standardized meaning under GAAP. As a result, it may not be comparable to data presented by other cannabis companies. For an explanation and reconciliation of Adjusted EBITDA to related comparable financial information presented in the Financial Statements prepared in accordance with IFRS, refer to the “Results of Operations” and “Non–GAAP Measures and Additional Subtotals” in the MD&A.

Select Financial and Operational Results.


Overall net revenue increased 54% to $18.3 million in Q2 2021 from $11.9 million in Q1 2021.

Recreational net revenue rose to $12.7 million, an increase of 70% quarter-over-quarter as a result of distribution gains, improved fulfilment and higher sales as the Company’s products continue to be well received by the recreational cannabis consumer. In particular, a 98% increase in sales volumes and a 3% higher average selling price per gram from the Company’s dried flower and pre-rolls drove the increased recreational net revenue.

Wholesale net revenue, which includes the Company’s sales in the international medical cannabis segment, in Q2 2021 was $5.6 million, up 28% quarter-over-quarter, driven by a 14% increase in average selling price per gram and a larger contribution from international flower sales volumes. Wholesale volumes grew by 12% as the Company continues to forge longer-term relationships in the domestic market. The growth was also driven by a 34% increase in international medical sales with the Company strengthening its relationship with Breath of Life International Ltd., Israel’s largest and leading producer of medical cannabis.

Gross Margin

In Q2 2021, Adjusted Gross Margin was 49% compared to 53% in Q1 2021, primarily due to product mix and higher production costs from scaling of operations and investments in supply chain. Adjusted Gross Margin for Q2 2021 excludes impairment charges of $0.7 million recorded in production costs compared to $8.4 million of impairment charges recorded in production costs in Q1 2021.

Adjusted EBITDA

The Company generated a positive Adjusted EBITDA of $3.6 million compared to an Adjusted EBITDA of $0.3 million in Q1 2021 due to a significant increase in revenue and consistent cost control.

Balance Sheet, Liquidity and Cash Flow from Operations

Supreme Cannabis ended the quarter with a total cash balance of $20.4 million and a working capital surplus of $43.1 million.

Subsequent to quarter end, the Company took steps to significantly reinforce its balance sheet and launched an overnight marketed public offering (“the Offering”) of units of the Company (the “Units”) at a price of $0.19 per Unit (the “Offering”). Each Unit comprised of one common share of the Company and one half of one common share purchase warrant of the Company (each full common share purchase warrant, a “Warrant”). Each Warrant is exercisable to acquire one common share of the Company (a “Warrant Share”) until January 29, 2024 at an exercise price of $0.23 per Warrant Share, subject to adjustment in certain events.

On January 29, 2021 the Company announced the closing of the Offering of 121,049,000 Units for total net proceeds to the Company of $21.5 million, including the full exercise of the over-allotment option granted to the underwriters in connection with the Offering. The net proceeds from the Offering will be used to fund growth initiatives, as a reserve for strategic opportunities, and for working capital and general corporate purposes.

Subsequent to quarter end, the Company also issued 21,560,500 shares under the at-the-market equity (“ATM”) program for net proceeds of $4.2 million. Pursuant to the terms of the Offering, the Company will pause the use of its ATM program.

Including equity issuances subsequent to quarter end from the Offering and ATM program, the Company had a pro forma total cash balance of $41.9 million.

Operating and Capital Expenditures

In Q2 2021, the cost realignment efforts taken in the second half of fiscal 2020 continued to benefit the Company. Operating expenses in Q2 2021 rose by 29% over the previous quarter to $8.4 million, primarily driven by Q1 2021 benefiting from a recovery of $2.1 million related to the cancellation and forfeiture of 10.0 million stock options. As such, excluding the impact of the cancellation and forfeiture of the options, the Company’s operating expenses decreased by approximately 2% quarter-over-quarter. The Company continues to consolidate and streamline its facilities and production expenses.

The Company’s capital expenditures in Q2 2021 decreased to $0.3 million, down 25% quarter-over-quarter. With the completion of construction projects at the Company’s Kincardine, Ontario (“Kincardine Facility”) and Langley, British Columbia (“Langley Facility”) facilities, capital expenditures for the remainder of fiscal 2021 are expected to be minimal and will be focused on productivity enhancements justified by near–term cash flow returns.

Brand and Product Developments in Q2 2021.

Supreme Cannabis introduced 9 new SKUs to the market during Q2 2021:

7ACRES Craft Collective

  • Craft Collective 3.5g Whole Flower Pink Kush #4
  • Craft Collective 3.5g Whole Flower Ice Cream Cake #2
  • Craft Collective 3×0.5g Pre-Rolls Pink Kush


  • 2x1g Pre-Rolls Indica
  • 2x1g Pre-Rolls Sativa
  • 14g Whole Flower AAA Hybrid
  • 14g Whole Flower AAA Hybrid II
  • 14g Whole Flower AAA Hybrid III
  • 14g Whole Flower AAA Sativa

Subsequent to quarter end, the Company launched four SKUs:

  • Hiway 1x 0.5g Pre-Roll
  • Blissco 0.5g Pūr Cloud CBD 510 Vape Cart
  • Blissco Pūr Cloud Vape kit (0.5g cart + battery)
  • 7AC Craft Collective 3x 0.5g Pre-Rolls Ice Cream Cake

The following SKUs were launched on the Medical Cannabis by Shoppers™ online sales platform in February 2021:

  • 5g Whole Flower Jean Guy
  • 5g Whole Flower Sensi Star
  • 5g Whole Flower White Widow
  • 2x 0.5g Pre-Rolls Jean Guy
  • 2x 0.5g Pre-Rolls Sensi Star
  • 2x 0.5g Pre-Rolls White Widow


Overall, Supreme Cannabis shipped 41% more product in Q2 2021 compared to Q1 2021. The provinces of Quebec, Alberta, Ontario and British Columbia generated the majority of the Company’s sales.

Distribution to the recreational market on a gram equivalent basis was 87% higher in Q2 2021 compared to Q1 2021.

Key to growing Supreme Cannabis’ presence across Canada is the Company’s sales agency agreement with humble+fume. Through this partnership, humble+fume is deploying a team of sales professionals that will drive distribution, brand advocacy and budtender education for all Supreme Cannabis brands at the store level. Since tracking commenced in April 2020 until the end of December 2020, humble+fume has created over 7,300 new listings for Supreme Cannabis products, including 3,446 new listings in the second quarter of 2021, up from 2,258 the previous quarter. In the second quarter of 2021, over 246 new retailer locations started carrying the Company’s products.

While Supreme Cannabis and its brands achieved significant traction and revenue growth in the recreational market in Q2 2021, the Company is monitoring its sales and marketing efforts in light of the new restrictions put in place during the second wave of COVID-19 and will optimize its in-store marketing and spend accordingly.

In the second quarter of 2021 the Company also announced that it had entered into a supply agreement with Medical Cannabis by Shoppers Inc., a subsidiary of Shoppers Drug Mart Inc., to offer Truverra-branded medical cannabis products through the Medical Cannabis by Shoppers online sales platform accessible to patients across Canada. Truverra’s dried flower and pre-roll offerings are now available for purchase, with full-spectrum CBD oil coming soon.

The Company also expanded its international medical cannabis shipments, completing its first shipment of medical cannabis to Australia in a private label transaction subsequent to quarter end.


The Company continues to make incremental improvements at its core facilities in Kincardine, Ontario and Langley, British Columbia, to enhance production, processing and operating efficiency.

At the Kincardine facility the Company continued to optimize growing conditions, reducing harvest times and finding efficiencies in drying and trim, achieving a 6% decrease in time from clone to dock and a yield improvement of 3.6%. The Company also made significant improvements to its labelling processes and have initiated commissioning on a second pre-roll label machine.

Subsequent to quarter end, a pre-roll autocone machine arrived on site and will be put into production in in the coming months.

At the Langley Facility, the Company’s continuous improvement program continues to yield positive results. The Company is focused on improving the quality of its oils by using carbon filtration to optimize its distillation process, resulting in a 7% improvement in the potency of distillates.


The Company continues to focus on near-term revenue and reaching sustainable profitability based on its accelerated transformation into a premium Cannabis CPG company, its streamlined and right-sized operating structure, and its enhanced offering of high-quality brands.

  • The Company has a robust and growing product line that addresses consumers’ needs at a variety of price points and form factors.
  • The Company has efficient and effective coast-to-coast sales coverage with the humble+fume sales partnership.
  • The Company has substantially completed the right-sizing of its operating structure with the right teams in place to deliver against objectives efficiently.
  • Supreme Cannabis remains focused on cost containment, driving efficiencies, and is fully-funded to execute on all planned initiatives.

Second-quarter 2021 earnings conference call and webcast.

The Company will host a conference call to discuss its second-quarter fiscal 2021 results at 8:00 AM Eastern on Friday, February 12, 2021. Interested parties can join the call by dialling 647-427-7450 or 1-888-231-8191. The conference ID number is 9983683. The call can also be accessed through the following webcast link:

A recording of the conference call will be available for replay two hours after the call’s completion. To access the recording, please dial 416-849-0833 or 1-888-859-2056 and the replay code 9983683. The recording will be available until March 12, 2021.

About Supreme Cannabis.

The Supreme Cannabis Company, Inc., (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1), is a global diversified portfolio of distinct cannabis companies, products and brands. Since 2014, the Company has emerged as one of the world’s most premium producers of recreational, wholesale and medical cannabis products.

Supreme Cannabis’ portfolio of brands caters to diverse consumer and patient experiences, with brands and products that address recreational, wellness, medical and new consumer preferences. The Company’s recreational brand portfolio includes 7ACRES, Blissco, 7ACRES Craft Collective, Sugarleaf and Hiway. Supreme Cannabis addresses national and international medical cannabis opportunities through its premium Truverra brand.

Supreme Cannabis’ brands are backed by a focused suite of world-class operating assets that serve key functions in the value chain, including scaled cultivation, value-add processing, automated packaging and product testing and R&D. Follow the Company on Instagram, Twitter, Facebook, LinkedIn and YouTube.

We simply grow better.

Original press release

Published by NCV Newswire
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