Aphria unveils comprehensive portfolio of adult-use brands
Solei, RIFF, Good Supply, Goodfields and Broken Coast represent the Company’s first wave of consumer-centric adult-use brands
LEAMINGTON, ON, Sept. 28, 2018 /CNW/ – Aphria Inc. (“Aphria” or the “Company”) (TSX: APH and US OTC: APHQF) today unveiled its comprehensive portfolio of adult-use brands that will be available for sale in the adult-use market. Backed by more than a year and a half of extensive qualitative and quantitative research, including focus groups and influencer consultations, the Company has developed a portfolio of brands designed to meet the needs of specific consumer segments. The brands feature a range of price points and offer a variety of product formats and consumption options tailored to consumer preferences.
“When we embarked on our journey to develop our adult-use brands, we were committed to truly understanding what cannabis users would look like after legalization,” said Megan McCrae, Vice President of Marketing at Aphria. “We undertook extensive research to understand each segment of the market and build a broad portfolio of brands that would speak to each of those varied and diverse groups. This consumer-centric approach is the cornerstone of every one of our thoughtfully-created brands and will continue to drive our ongoing product development and brand positioning.”
The following are the first in-house brands from Aphria to be made available for sale in the adult-use market:
Solei Sungrown Cannabis (“Solei”)
Solei is designed for current and novice users and pairs an assortment of carefully curated strains and product formats with different experiences.
RIFF
RIFF is a community and cannabis brand that is co-created by the Co.LAB, a collective of creators and artists who love a good joint effort. The brand will have high potency offerings available for experienced users.
Good Supply
Good Supply is a value-priced brand without the frills, designed for the everyday cannabis user.
Goodfields
Goodfields is for current and new cannabis users interested in quality cannabis from a trusted source, cultivated with care.
Broken Coast Cannabis
Complementing Aphria’s in-house brands, the Company’s subsidiary Broken Coast Cannabis Ltd. (“Broken Coast”) is a multi-award-winning craft grower that delivers a premium product and provides consumers with an opportunity to access a brand synonymous with the legacy of B.C.-bud. Broken Coast’s craft cannabis is grown on the shores of the Salish Sea in small batches by choice, using single-strain growing rooms. All flower is hand-trimmed and slow-cured ensuring the optimal cannabis experience.
I’m incredibly proud of our product development, manufacturing and marketing teams for their passion, hard work and dedication to developing brands that we are confident will resonate with consumers across a broad range of distinct segments.
Vic Neufeld, Chief Executive Officer of Aphria
We’re entering a new chapter of this rapidly evolving industry, and we look forward to extending our leadership through continued brand and product innovation in the years to come.
Solei and RIFF will be available through online and retail stores in all ten provinces and the Yukon Territory starting on October 17, 2018. Broken Coast will also be available from online and retail stores across most markets on October 17, 2018. Good Supply and Goodfields will be available in select markets shortly following legalization.
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About Aphria
Aphria is a leading global cannabis company driven by an unrelenting commitment to our people, product quality and innovation. Headquartered in Leamington, Ontario – the greenhouse capital of Canada – Aphria has been setting the standard for the low-cost production of safe, clean and pure pharmaceutical-grade cannabis at scale, grown in the most natural conditions possible. Focusing on untapped opportunities and backed by the latest technologies, Aphria is committed to bringing breakthrough innovation to the global cannabis market. The Company’s portfolio of brands is grounded in expertly-researched consumer insights designed to meet the needs of every consumer segment. Rooted in our founders’ multi-generational expertise in commercial agriculture, Aphria drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships and global expansion, with a presence in more than 10 countries across 5 continents.
