It’s long been the commonly held view that “Big Alcohol” doesn’t get along with the burgeoning marijuana industry in the U.S. The logic is that because marijuana is a substitute for alcohol its legalization will mean that it will eventually seize a good piece of the “happy hour market share” from the beer, wine, and spirits industry. It’s ironic because alcohol and marijuana share a similar social and historical path with each other. Like cannabis, alcohol was once criminalized and politically demonized before it found societal and legal acceptance via states’ rights and a tax and regulate model.
But all of this logic is starting to look a bit flawed based on a National Bureau of Economic Research study which showed that alcohol consumption actually has increased in those states where cannabis has been made legal. Might these two industries find a common ground with marijuana-infused spirits? Not likely at this point.
Read Hilary Bricken’s “Marijuana versus Alcohol: “This Bud’s (Not) For You!”: http://www.cannalawblog.com/marijuana-versus-alcohol-this-buds-not-for-you/
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