Cannabis Industry and Big Alcohol: Frenemies

Hilary Bricken  - Attorney at Canna Law GroupIt’s long been the commonly held view that “Big Alcohol” doesn’t get along with the burgeoning marijuana industry in the U.S. The logic is that because marijuana is a substitute for alcohol its legalization will mean that it will eventually seize a good piece of the “happy hour market share” from the beer, wine, and spirits industry. It’s ironic because alcohol and marijuana share a similar social and historical path with each other. Like cannabis, alcohol was once criminalized and politically demonized before it found societal and legal acceptance via states’ rights and a tax and regulate model.

But all of this logic is starting to look a bit flawed based on a National Bureau of Economic Research study which showed that alcohol consumption actually has increased in those states where cannabis has been made legal. Might these two industries find a common ground with marijuana-infused spirits? Not likely at this point.

Read Hilary Bricken’s “Marijuana versus Alcohol: “This Bud’s (Not) For You!”:

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Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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