Cannabis Retailers Shouldn't Treat Budtenders Like Tissue Paper

Max Montrose teaching Ziggy Marley how to smell cannabis (courtesy of MassRoots)
Max Montrose teaching Julian Marley how to smell cannabis properly (courtesy of MassRoots)

Ganjapreneur host Shango Los interviewed Max Montrose, the President of cannabis education and training provider Trichome Institute this week. Montrose discussed his concerns that Colorado, while it is the leading state for the cannabis industry, has poorly educated budtenders that can really damage the industry by providing misinformation. According to Montrose, many dispensary owners aren’t seeing their front-line employees as assets and investing in them. Instead, he says, they see them as “tissue paper.”

Montrose discussed some of the basic information that budtenders lack, especially as it relates to product knowledge, which is the main focus of his educational efforts. He also shared his conservative perspectives on edibles consumption, where he feels that the “10mg and wait two hours” is terrible advice, and on dabbing, which he views as potentially very unhealthy.

You can listen to the entire 51-minute interview or read the transcript of “Max Montrose: Budtender Best Practices”:

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Published by NCV Newswire
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