Cannabis legalization is proliferating, and the topic has become very mainstream over the past few years. At the same time, though, the media, especially social media, have not provided many opportunities for companies in the cannabis industry to advertise to consumers. Dope Magazine, which is part of Dope Media, along with some peers like Marijuana Venture, mg Magazine, and Culture Magazine, is filling this void as it rides the increased interest in the legal cannabis industry.
Shango Los interviewed Evan Carter, President and Co-Founder, who discussed the evolution of the company as a single-market magazine publisher to what is now a multi-market, multimedia cannabis lifestyle brand. Dope Magazine, now published in multiple regional markets, distributes a total of about 135K magazines on a monthly basis, each with a 64-page “national section” included. National advertisers, then, can reach local markets as well as local advertisers.
Carter discussed the company’s online strategy, which is a bit more timely given the 45-day production cycle for print. Dope uses its website to discuss breaking news and for video content, and it will soon be publishing product reviews.
Listen to the interview or read the transcript of “Evan Carter: Building a Dope Lifestyle Magazine”: https://www.ganjapreneur.com/evan-carter-dope-lifestyle-magazine/