Benzinga’s Javier Hasse followed up an interview with Baker Technologies CEO Joel Milton with an introduction to a relatively new entrant into the cannabis industry, springbig. Jeff Harris, CEO of the Florida-based provider of software as a service to the cannabis industry, discussed the firm’s pivot into the cannabis industry in late 2016 as the company noticed that it was gaining traction in this vertical with its customer loyalty marketing solutions.
According to Harris, the company now serves about 90 dispensaries with about 100K total clients. He pointed to the company’s ability to establish partnerships with its business model based solely on the number of SMS messages sent. Harris hopes to be in more than 200 locations by year-end and is in the process of raising $2mm in a Series A.
Read Javier Hasse’s “Meet SpringBig, A Leader In Marijuana Marketing That’s Getting Dispensaries Into Users’ Smartphones”: https://www.benzinga.com/markets/emerging-markets/17/08/9873246/meet-springbig-a-leader-in-marijuana-marketing-thats-getting-