Défoncé Chocolatier is Elevating Edibles


In episode 54 of Investing in Cannabis, Brandon David interviews Eric Eslao, CEO of Défoncé Chocolatier, touring the company’s new 10K sq. ft. facility in Oakland and learning more about one of the leading new cannabis infused products manufacturers. Eslao, a former Apple exec, has instilled the “less is more” culture at his company, which offers 8 varieties of premium chocolate, each in a 180mg bar (with 10mg servings).

Eslao revealed that the company relies solely upon Hummingbird Medicinals for its supply of cannabis, pointing to the quality achieved through its organic outdoor growing methods. Product Manager Ryan Holmes explained some of the technical aspects of the company’s production. Eslao discussed the packaging, which is stylish but also informative to consumers. Dark, Dark+ (81% cacao) and milk chocolate are the most popular flavors, but the company also offers vanilla, green tea matcha, coffee, mint and hazelnut varieties.

To date, Eslao has invested about $250,000, raising an additional $500K in seed funding and now working with an investment bank to raise additional capital. The company, which is cash flow positive, is looking to add marketing staff.

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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