In episode 54 of Investing in Cannabis, Brandon David interviews Eric Eslao, CEO of Défoncé Chocolatier, touring the company’s new 10K sq. ft. facility in Oakland and learning more about one of the leading new cannabis infused products manufacturers. Eslao, a former Apple exec, has instilled the “less is more” culture at his company, which offers 8 varieties of premium chocolate, each in a 180mg bar (with 10mg servings).
Eslao revealed that the company relies solely upon Hummingbird Medicinals for its supply of cannabis, pointing to the quality achieved through its organic outdoor growing methods. Product Manager Ryan Holmes explained some of the technical aspects of the company’s production. Eslao discussed the packaging, which is stylish but also informative to consumers. Dark, Dark+ (81% cacao) and milk chocolate are the most popular flavors, but the company also offers vanilla, green tea matcha, coffee, mint and hazelnut varieties.
To date, Eslao has invested about $250,000, raising an additional $500K in seed funding and now working with an investment bank to raise additional capital. The company, which is cash flow positive, is looking to add marketing staff.