How Snoop Dogg’s Marijuana Money Manager Invests

Brandon David of Investing in Cannabis interviewed Evan Eneman, Managing Partner at Casa Verde Capital, an early stage investor in the cannabis industry based in Los Angeles. The firm’s partners also include Karan Wadhera, Calvin “Snoop Dogg” Broadus and Ted Chung, a long-time advisor to Broadus and Eneman’s college roommate.

Casa Verde has disclosed publicly investments in Eaze, Merry Jane, LeafLink, Capital G (Funk Sac), Trellis and Green Bits, and it focuses solely on the ancillary space, particularly as it relates to technology. Eneman explained that while federal illegality plays a small role in its strategy, the main reason is that it is looking for companies that can scale globally without substantial capital investment. He shared his perspective on Eaze, which continues to see good user growth and repeat business in the California market as it deals with competition and regulatory hurdles, and Merry Jane, which he sees as one of the first media companies to present cannabis to mainstream audiences.

Eneman discussed the ecosystem that the firm has developed and their high level of involvement with portfolio companies, which tend to be weekly discussions, though the company is careful to guide and not lead. Ello is an operating company associated with Casa Verde and partnered with MGO that provides outsourced services related to tax, accounting and other advisory services to over 300 clients. Flower Shop provides public relations and branding strategy to both portfolio and non-portfolio companies.

The firm’s investors include family offices, angel investors and wealthy individuals, many of which are finance professionals, entrepreneurs and technology founders. Eneman did point to institutional investors starting to invest, citing Hippeau Ventures participating in the LeafLink financing.

Published by Alan Brochstein, CFA
Alan Brochstein, CFA
Based in Houston, Alan leverages his experience as founder of online community 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email

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