Fire & Flower Announces Completion of $15 Million At-The-Market Equity Offering

Previously announced ATM program, strengthens the Company’s balance sheet and positions Fire & Flower for future growth

TORONTO, Feb. 10, 2021 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF) today announced that it has completed its announced at-the-market equity financing program previously announced on December 3, 2020 (the “ATM Program”). Under the ATM Program, the Company sold an aggregate of 16,568,400 common shares between December 2, 2020 and February 9, 2021. The common shares were sold at prevailing market prices for aggregate gross proceeds of approximately $15,000,000.

Distributions of the common shares through the ATM Program were made pursuant to the terms of an equity distribution agreement dated December 2, 2020 between the Company and ATB Capital Markets Inc.

The Company expects to use the net proceeds from the ATM Program for general corporate purposes, working capital needs and capital expenditures.

The offering under the ATM Program was made pursuant to a prospectus supplement dated December 2, 2020 (the “Prospectus Supplement”) to the Company’s short form base shelf prospectus and amended and restated short form base prospectus dated November 24, 2020 (the “Base Shelf Prospectus”). The Prospectus Supplement and the Base Shelf Prospectus are available on the SEDAR website maintained by the Canadian Securities Administrators at

No securities regulatory authority has either approved or disapproved of the contents of this press release. This press release is for information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy the common shares, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer focused on the Canadian market and international expansion opportunities. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower™, Friendly Stranger™, Happy Dayz™ and Hotbox™ brands.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on the global expansion as new cannabis markets emerge.

Original press release

Published by NCV Newswire
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