Fire & Flower Leverages Pineapple Express Delivery operations and Hifyre technology offering quick and convenient delivery within the hour
TORONTO, May 19, 2022 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer retail and technology platform announced today that it launched Firebird Delivery (or “Firebird”) in Toronto, Kingston, London, Ottawa, Oshawa, Guelph, and North Bay, Ontario. The expansion of the Company’s current delivery program will leverage Pineapple Express Delivery’s CannDeliv™ routing technology and logistics expertise to power strategic fulfillment by Fire & Flower’s retail network with same-day delivery windows and a new “Rush Delivery” option estimated within one hour.
Firebird Delivery leverages Hifyre consumer data offering customers a large cannabis and accessories menu tailored by their past purchases. Firebird also includes value-oriented Spark Member Prices and free same-day delivery for Spark Perks members1. Once a customer places an order with Firebird, they can track their delivery from processing and fulfillment to driver pick-up and drop-off.
Firebird Delivery is the fastest and most reliable delivery service in the Ontario cannabis market.
Trevor Fencott, Chief Executive Officer of Fire & Flower
We are the first cannabis retailer to offer delivery within an hour and we expect this offering will encourage legacy consumers – who value convenient service at a competitive price – to become loyal Firebird customers.
Firebird Delivery launched first in Ontario, and will launch soon in Alberta, Manitoba, Saskatchewan, and other markets.
More details on the Spark Perks Member Pricing expanded program is available on the Fire & Flower website at fireandflower.com/MemberPrice.
1 Terms and conditions apply.
About Firebird Delivery
Firebird Delivery is a recreational cannabis delivery service, servicing the province of Ontario, including Kingston, London, Ottawa, Toronto, Hamilton, Guelph and North Bay. Firebird provides a safe, fast and convenient way to purchase affordable cannabis, with free same-day delivery and Rush Delivery within the hour.
To learn more about Firebird Delivery, visit www.firebirddelivery.com.
About Fire & Flower
Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 100 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.
Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.
Fire & Flower’s wholly owned subsidiary, Pineapple Express Delivery, has over 15 years of experience offering same-day 60-minute delivery services in multiple industries across Canada. Pineapple Express Delivery offers a personalized experience for its customers and has established in-depth security and delivery protocols to facilitate same-day delivery of medical and recreational cannabis across the country.