Greenlane Names New CFO

Greenlane Announces Leadership Changes to Support Path to Profitability

Company announces Inducement Grants Under Nasdaq Listing Rule 5635(c)(4)

BOCA RATON, FL / ACCESSWIRE / December 6, 2022 / Greenlane Holdings, Inc. (“Greenlane” or the “Company”) (NASDAQ:GNLN), one of the largest global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, announced today that Lana Reeve will be the Company’s new Chief Financial and Legal Officer. Ms. Reeve brings over 25 years of experience in senior legal and finance roles at both large and small and public and private companies.

Among her recent roles, Reeve served as President and Chief Legal Officer at Authentys, Inc., Senior Vice President, Legal M&A at RealPage, Inc. (NASDAQ:RP), and Executive Vice President, Finance and Legal, and Chief Legal Officer at NWP Services Corporation.

I’m incredibly excited to join Greenlane during this phase in its growth trajectory. By drawing on my experience leading successful legal and finance teams, I am thrilled to support Greenlane’s future growth plans through the renewed focus on strong financial and legal strategy and practices.

Lana Reeve, New Chief Financial and Legal Officer of Greenlane Holdings

In addition to leading strong legal and finance organizations, Reeve’s extensive experience includes, leading the successful charge on multiple industry changing pieces of legislation; successfully and consequentially refinancing debt obligations; restructuring financial strategy and budgeting processes; and leading and managing multiple successful mergers and acquisitions with a strong focus on integration strategy and planning.

We are excited to have Lana join us in our transformation to a lean, profitable consumer business. Lana’s experience and skillset aligns well with the current and future demands of our business and her achievements are a perfect fit for what we look to accomplish.

Craig Snyder, Current President, and Incoming CEO

As we become a more effective and efficient team, Lana is a unique leader whose depth of experience and knowledge will allow her to significantly impact the organization in several key areas, including finance, legal, and human resources.

Reeve’s skillset effectively spans both finance and legal leadership, greater efficiency in our team structure and the elimination of one executive role. The Company’s Compensation Committee approved a grant of 50,000 restricted shares of the Company’s stock (“RSA”) as material inducements to employment in accordance with Nasdaq Listing Rule 5635(c)(4). The RSAs will vest in two equal installments starting on the six (6) month and one (1) year anniversary of the grant, subject to Ms. Reeve’s continued service with the Company through the applicable vesting dates. The RSAs were granted outside of Greenlane Equity Incentive Plan.

About Greenlane Holdings, Inc.

Greenlane is the premier global platform for the development and distribution of premium cannabis accessories, packaging, vape solutions, and lifestyle products. We operate as a powerful family of brands, third-party brand accelerator, and omni-channel distribution platform, providing unparalleled product quality, customer service, compliance knowledge, and operations and logistics to accelerate our customers’ growth.

As a pioneer in the cannabis space, Greenlane has an incredible acumen for detecting opportunities in the marketplace. We proudly own and operate a diverse brand portfolio including DaVinci Vaporizers, Pollen Gear™,Higher Standards,Groove, and Eyce. Additionally, Greenlane strategically partners with leading multi-state operators, licensed producers, and brands, such as Storz & Bickel (Canopy-owned), Grenco Science, VIBES, and CCELL, to develop and distribute innovative and high-quality products.

Founded in 2005, Greenlane serves an expansive customer base comprised of thousands of retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane also owns and operates and, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively.

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Original press release

Published by NCV Newswire
NCV Newswire
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