Yesterday, The ArcView Group announced a new partnership as it prepares to publish its 4th edition of the ArcView Market Research “The State of Legal Marijuana Markets.” The company will add to its qualitative approach by bringing in New Frontier to provide data analytics. Forbes staff writer Alex Konrad described the evolution of the relationship:
When ArcView CEO Troy Dayton met DeCarcer in November 2014, she was one of three-dozen cannabis-industry founders he was sitting down with each week. “I take all those meetings with a grain of salt,” he says. Then as much of the industry gathered in Denver for events themed around April 20 (the high holy day for cannabis enthusiasts), New Frontier correctly predicted that wholesale recreational cannabis prices were about to take a hit. The press noticed; so did ArcView investors.
I’ll admit when I first started seeing some of the stuff New Frontier was putting out, I thought to myself, if only I had more time and energy to devote to this. This is the kind of stuff I wish we were putting out.
According to Konrad, the collaboration allows each party to focus on its own strengths.