Madison Avenue Ad Agency Wants to Rebrand Cannabis

Omnicom Group agency sparks & honey is teaming up with High Times to create a special report, “Rebranding Marijuana”, targeting the cannabis industry to “help brands fully understand the behavior, motivations and cultural influence of the cannabis consumer.” According to a press release, the report will be the first of several, in an effort to offer “consumer and industry insights into the increasingly mainstream cannabis space.” Founded in 2012 and part of Omnicom’s DAS Group, sparks & honey leverages its proprietary cultural intelligence system to help brands and organizations become culturally relevant.

Our partnership with HIGH TIMES will help reveal invaluable information and insights for brands seeking ways to embrace this emerging audience in an organic, authentic way.

Sean Mahoney, VP sparks and honey

Sean Mahoney, Vice President, Editorial Director, sparks & honey

It’s not clear what sparks & honey will charge for the report, which is scheduled for release in April, but previous ones, which include “The Future of Food”, “UnMoney: The Value of Everything” and “The New Language of Gender” are available on the company’s website for $99 each, while a couple of others are $299.

…now is the time to partner with a leader in trending in the Madison Avenue agency space, and sparks & honey was the obvious choice.

Larry Linietsky

Larry Linietsky, COO of High Times
Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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