Robert Weakley, CEO of Altai Brands, spoke at the State of Marijuana 2015 conference in Santa Monica in late September. The parent of Altai Brands, INDUS Holding Company, has licensed the Dixie Brands IP for the state of California, and Altai manufactures the products.
Summary
- Goal was to create a trusted edible brand in California
- Met with Tripp Keber and Chuck Smith of Dixie Brands in late 2014
- Dixie has substantial experience dealing with regulators due to legality in Colorado
- Business partner, Mark Ainsworth, manufactured products for Whole Foods and understands food manufacturing and food science
- Cannabis oil is “just another ingredient”
- 10mg and 25mg are the only sizes – where market is headed
- All products are triple-tested
- 15K s.f. facility in Salinas
- Cannabis contracts might not hold up in court, so be careful in picking one’s products
- Company is making some changes to product dosing to adjust to California market
- The edibles market is continuing to take share, especially in California
- 10 sales reps in California and a manufacturing team of 15
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