New Cannabis Brands Differentiate with Design

leafs by snoop facebook

The Atlantic explores how several recently launched celebrity brands have invested heavily in design in order to make their products stand out with their target audience. The article focuses on the recently launched Leafs By Snoop as well as Marley Natural and Willie’s Reserve. In the case of LBS, the company employed Pentagram to help with packaging, while Willie’s Reserve used Heckler Associates.

The investment in design is about much more than pretty labels or distinctive branding. With four states’ legalization of recreational marijuana use, and medical marijuana now legal in 23 states, there’s an ever-increasing market for legal highs. The key goal for companies like Pentagram is making products seem accessible and appealing to customers who defy the stoner mold.

Read Katharine Schwab’s “The Art of Pot Packaging”:

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

Get Our Sunday Newsletter