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Virtually every company within the legal Cannabis Industry has a myriad of regulations that govern everything from packaging, to testing, to whether or not samples can be opened on site at a dispensary.
The regulations were designed, rightly or otherwise, to not only provide controls, tracking, and tax mechanisms, but also to protect consumers, minors, and the general public.
In an industry that will turn more and more into a commodity, companies that have a strong brand and take a proactive stance on implementing quality and consumer-safety measures will succeed, and far out-pace competitors that are reluctant to spend time or resources on updating their image or procedures.
There are compliance brand-boosting opportunities in many places throughout a business. Find them and exploit them to your benefit.
Nick Kovacevich, CEO of Kush Bottles
Branding is more than just your logo. It is an opportunity to demonstrate to the public that “you care.”
Read “The Art and Science of Compliance Branding” by Nick Kovacevich: http://www.cannabisbusinessexecutive.com/2015/09/the-art-and-science-of-compliance-branding/
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