Outco Outs Cannabis Nutrients Companies For Misleading Marketing

Allison Justice, who has a Ph.D. in ornamental horticulture from Clemson University, is calling out suppliers to the cannabis industry for overcharging for nutrients. Justice, who joined Outco, which manages Outlier’s Collective in San Diego County,  as its VP of Cultivation earlier this year, examined the company’s spending on nutrients made by Heavy 16 and was shocked by what she learned. After having the product lab-tested, she concluded that the product is no different from traditional nutrients. She was able to switch providers and save over 95%.  She also called out Black Magic, which is now part of Scotts Miracle-Gro (NYSE: SMG) following its purchase last year of General Hydroponics.

Those bags of fertilizer or soil are identical to the ones Scotts Miracle-Gro already has. All they are simply doing is re-branding, calling it a silly name like Black Magic basically just to target the cannabis growers.

allison-justice Allison Justice, OutCo VP of Cultivation

Outco CEO Lincoln Fish added, “People are overpaying because of the word cannabis, and they think they have to because there’s some magic to it.”

Read Torrey Bailey’s “Local cultivator sees through high-priced cannabis supplies”: http://sdcitybeat.com/article-18109-Local-cultivator-sees-through-high-priced-cannabis-supplies.html

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Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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