Strategic licensing agreement will introduce the iconic brand into dispensaries by Q4 2022
SALINAS, Calif., May 11, 2022 (GLOBE NEWSWIRE) — Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF), a California-born innovator in cannabis cultivation and maker of the legendary brand Lowell Smokes, has partnered with regional growth operator, Schwazze (OTCQX: SHWZ) (NEO: SHWZ), to debut its award-winning product exclusively at licensed retail and medical dispensaries in Colorado and New Mexico by the fourth quarter of 2022.
At Lowell, we celebrate great weed and its journey into the mainstream. No cannabis brand can claim authenticity without the stamp of approval from Coloradans to whom the entire industry owes a debt.
George Allen, Lowell Farms Inc. Chairman of the Board
We are excited to enter this fantastic market along with New Mexico with the seasoned team at Schwazze who share our passion for excellence.
The strategic licensing agreement will see California’s No. 1 selling Lowell Smokes on dispensary shelves state-wide in both markets, including at Schwazze’s three retail banners: Star Buds and Emerald Fields in Colorado and R.Greenleaf in New Mexico.
The fact that our partnership with Lowell Farms crosses over multiple states is a significant step in the growth of Schwazze.
Nirup Krishnamurthy, Chief Operating Officer for Schwazze
We are very excited to not only feature such a quality brand in our own 33 dispensary store network in Colorado and New Mexico, but also to have exclusive manufacturing and distribution rights for Lowell Smokes on the wholesale market in both states.
The introduction of the Lowell Farms Inc. brand in these popular and lucrative cannabis markets – Colorado surpassed $2.22 billion in cannabis sales in 2021 – continues to elevate the company’s presence beyond its home state of California, following its move into the fast-growing Illinois, Michigan, and Massachusetts cannabis markets in late 2021.
More information about Lowell Farms, Inc. brands can be found at lowellfarms.com.
ABOUT LOWELL FARMS INC.
Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF) (the “Company”) is a California-based cannabis company with advanced production capabilities supporting every step of the supply chain, including cultivation, extraction, manufacturing, brand sales, marketing, and distribution. Lowell Farms grows artisan craft cannabis with a deep love and respect for the plant, and prides itself on using sustainable materials – from seed to sale – to produce an extensive portfolio of award-winning originals, including Lowell Herb Co, House Weed, MOON, and Kaizen, for licensed retailers statewide.
Schwazze (OTCQX:SHWZ, NEO:SHWZ) is building a premier vertically integrated regional cannabis company with assets in Colorado and New Mexico and will continue to take its operating system to other states where it can develop a differentiated regional leadership position. Schwazze is the parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale. The Company is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. The Company’s leadership team has deep expertise in retailing, wholesaling, and building consumer brands at Fortune 500 companies as well as in the cannabis sector. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices.
Medicine Man Technologies, Inc. was Schwazze’s former operating trade name. The corporate entity continues to be named Medicine Man Technologies, Inc. Schwazze derives its name from the pruning technique of a cannabis plant to enhance plant structure and promote healthy growth.